Blogs contribute greatly to driving traffic to a website. They serve as an instant but comprehensive reference to answer common customer queries. They are a way for your visitors to build trust in your band by giving them the ins and outs of your products. There are so much more areas where a blog can help you with. So, whether you are a brick-and-mortar business or an eCommerce store, blogs are something you should include on your website and we have a couple of tips to help you take advantage of them to gain more traffic, leads, and loyal customers.
Benefits of Having a Blog on Your Site
Some businesses might still be wondering why they should put a blog section on their website when it only means additional work. Not only will it be time-consuming, but for those who are not proficient in writing content, it also means additional spending on hiring a professional writer.
Well, as we mentioned earlier, blogs have become the most trusted sources of information to customers about a product or service. They no longer look into reviews first as they are already aware that some reviews are self-generated by the sellers or may have paid someone else to put in a good word about them online.
In addition, blogs that are written comprehensively contain more valuable information that customers need to know whether they are eyeing the right items o service. Finally, blogs help shoppers become more familiar with your business and offerings.
So, in today’s world, a web blog is an absolute must. But ideally, your blogs should be formatted in such a way that web visitors can enter your marketing funnel to convert them into customers.
Using blogs to drive traffic to your website is a reliable strategy to enhance your bottom line. They can:
- Improve your credibility
- Boost your online presence
- Reach more audience and turn them into customers
- Gather insights from readers to find out what they think about your business and serve as a guide for improvement
But to achieve these benefits, you need to drive quality traffic. And to achieve that, we listed down below some foolproof strategies to help you optimize your blogs for driving traffic to your website.
1. Optimized Google Business Profile
Google Business is a great place to share blogs as it gets a targeted audience, so you can be sure that the traffic you get from this platform is of high quality.
But here’s a tip: An optimized Google business listing gets 7x more visitors than a profile with incomplete details. Customers hate guessing games so they jump to other listings when they don’t see any contact information or simple company introduction on a business listing. Your listing links to your website, so completing your business details will help drive more traffic to your website.
Also, Google favors listings with complete details. During searches, Google only gives the best results to queries and it doesn’t pay any attention to listings with incomplete data. In short, Google wants to provide relevant information to its users, so if your listing doesn’t have anything valuable in it, it won’t put you on the search results.
2. On-Page SEO
One of the on-page SEO strategies you should invest effort into is writing high-quality content. It includes comprehensive blogs that cover all possible relevant subtopics that are written with correct spelling and grammar. Internal links leading to your products/services, pages, or other blogs should be added. Check on the readability of your blog so that it can be easily understood by Google and web visitors. Do not leave out meta descriptions too. Once you complete all of these requirements, you can get a better chance to rank your blogs online.
3. Link Building
Link building never grows old. It’s an easy way to gain more traffic by partnering with a website with an established audience and a high domain authority. Being able to write a guest post on their site that backlinks to your website can gain you an instant audience and boost trust in your business.
4. Answer Questions on Quora
Quora is a popular question and answer platform that most professionals trust. Thousands of people come to this site every day to ask questions, so you have many opportunities to connect with a targeted audience.
Search for questions that you can answer with an existing blog published on your website. Give just a preview and post a link to your blog, telling the readers to visit the site for additional and more valuable answers.
5. Post to Social Media
There are 4.3 billion social media goers recorded earlier this year. This means that social media platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn are the best places to promote your blogs on. This way, you get the chance to target billions of social media users, and if you’re lucky, you can convert a percentage of that population into web visitors. And if you’re even luckier, you can make them become your new or loyal customers through quality content.
6. Engage Online
There are many places to engage with others online and we already mentioned them above. One is Quora and the others are the social media platforms.
Digital marketers share content on various sites they’re sure to have quality traffic. Here, they open the comment section to start a conversation. This is a way for them to promote other blogs published on their sites.
Another way is by commenting on trending threads in your niche. Here, you can share insight as an introduction to your blog. Do not sound too obvious in the beginning, though. Capture their interest first before offering more answers through your blog so as not to drive them away or intimidate them.
7. Create Your Own Infographics
Unique images can give your blog a lift and creating an infographic is a good chance to drive more traffic to your blog and website.
Infographics are like a summary of your blog presented persuasively and more interestingly. You can use software like Adobe or Corel for creating vector graphics that you can use on your infographic. Make sure, though, that the graphics are related to your niche so you can connect to your audience better.
8. Learn from Your Analytics
Finally, check your performance using Google Analytics. This software is free to use, but being a Google product, it can give an accurate and clear insight into the results of your content marketing efforts.
It can track the traffic generated by your links and see which ones you shouldn’t waste your efforts on. That said, you’ll be able to focus on quality traffic and leverage it on other campaigns to generate more profit.
Blogs are invaluable tools not just for attracting an audience and driving traffic to your website but also for converting your efforts into profits. When done right, your blog can be a powerful way to bring you to the top spot of search results, making web goers trust you. But remember to focus on targeting quality traffic to enjoy long term benefits that will further your business growth and help you in your bottom line.
About author :
Engineer turned Writer. Donna found a deeper interest in expressing her thoughts through words rather than numbers.
With four years of experience, she has now mastered different writing styles. Writing Technology Blogs for the computer software shop Softvire Australia is her latest stint. After work, she morphs into an anime and TV series fan.