Are you a blogger ? Do you wish to start an online business and you decided to start blogging? Are you a member of an internet marketing community ? Do you post content regularly but discovered you are only suffering behind your computer buttons? Do you keep wondering why you are not succeeding ? If YES, then this article is for you.
Blogging could be very interesting but at the same time, if your content is not getting the necessary attention it should get, it could be really frustrating. Generally, writing requires skill, likewise writing a blog post.
When your readers love what you write, they will be left with no choice but to share it with others. This will in return increase your ranking on search engines and this is very good for your blog as traffic and revenues will be on the rise. This is what is called SEO.
Search Engine Optimization (SEO) is the process of improving the quality and quantity of traffic to a website or a web page from search engines. So, what are the steps to take to write an SEO-friendly blog post ? Let’s get started right away.
Do a proper keyword research
Your efforts as a blogger will completely be in vain if you do not know and understand what people are searching in relation to the topic you are writing about. So, for your efforts not to be in vain, do the following.
- Think about what people might type into search engines in relation to the topic you are writing about
- Put them on Google, Bing or Yahoo
- Check the keywords your competitors rank for. This will give you a clue about the top keywords to take note of and incorporate in your blog post
- You can also use keyword research tools. Google Keyword Planner is the most popular and most used keyword research tool.
Craft an attractive title
This is what invites your readers to your post since it is the first thing they see when they search on search engines. So, make sure your title is catchy and inviting. Many prospective readers of a blog may be discouraged and decide to go and check other sites just at the sight of a blog post title, while many will click immediately only because the title was inviting.
Develop a workable structure
No one loves to read a disjointed blog post. So, for every content you want to post, draft a structure and make sure it is workable i.e. feasible, not some unrealistic structure or outline.
To make your blog post SEO-friendly, your post much possess the following:
- An introduction
A good structure will guide you in your writing. Also, make sure you have the content of these sections all written down somewhere before you start writing.
Use Headings and Paragraphs
We all love ease, and so are your blog readers and followers. When a blog post is well-arranged with proper headings and paragraphs, it improves readability. Followers and readers of your blog can enjoy reading your content and would love to come back for more.
When you use proper headings, readers will understand what each section of your post is all about. Also, try and use subheadings too to help people locate specific information in your post. This will help your blog’s ranking in a great way.
Paragraphing requires skill. Try and make use of short paragraphs, with short sentences. People won’t enjoy reading your post when its cumbersome. Also, try and understand what the main idea of each paragraph is and summarize it in a single paragraph. You will only need to use more paragraphs, if it is not possible to summarize it in a single one.
Make use of internal linking
Always include links leading to related posts on your blog. When your readers discover that you have written something related to the current post, they will definitely click and navigate your site. This will also make them check other posts that may interest them.
Internal linking is very good for your blog’s ranking. It will help search engines to effectively monitor and manage your website content and the relationship that exists between different sections and content on your blog.
All these steps are all tested and trusted as I have personally used them and I am very sure they will help you write SEO-friendly content on your blog or website.
Guest post contribution by Emmanuel Adebayo from Conexa Internet Marketing.