Social media is a significant component of technology manifestation. It significantly changed our social interactions as well as our perspective. Due to the unbreakable connection provided by social media, the world has become one global society.
Aside from influencing our personal lives, social media has also significantly impacted business, marketing, and advertising. Companies all over the world use social media to promote their products in a variety of ways.
Fortunately, over 5 million apps are available on the market, and an estimated 25% of these downloaded apps are never used even after installation. Social media is a great way to market your mobile app if users find it helpful. If you’re not using social media to promote your app, you may be missing out on some of the best opportunities to make money.
So, let’s look at how social media can help your mobile app grow.
1. Social Media Paid Advertising
Paid social media posts are an effective method to reach out to a targeted audience.49% of the mobile app downloads drive social advertising.
It is essential to increase your exposure through sponsored advertising, given the steady drop in the organic reach across social media.
All social media platforms provide app installations as an advertising option, so choose the most relevant media to your target audience.
The more precise your targeting, the more cost you’ll save on marketing and the more downloads you’ll get overall.
Google Ads is responsible for almost half of all mobile app installations. With 50% paid ads analytics and a continuous decrease in organic traffic across websites, app developers should increase their app visibility through sponsored advertisements on different websites.
YouTube advertising is now becoming a popular form of media. It has replaced television and other traditional advertising platforms. The most significant benefit of YouTube is that it enables you to regularly create your dedicated channel to post video advertisements.
Sponsored posting is another efficient method of reaching out to your target audience. It mainly works through platforms such as Instagram and Facebook, where you pay the platform to promote your app and target a specific audience.
2. Generating Lead
Lead generation is generally a social media marketing strategy. It is a crucial stage in the sales process, where you may begin to expand your app’s use or sales. A lead can be any specific data such as a phone number, address ID that helps you target your targeted audience.
Through the years, social media has played a big part in collecting more than enough relevant data for marketers and creators to create leads. You can begin by aligning your company goals with your strategies and having a clear perspective of your sales process to determine if you are focusing on the correct leads or wasting your efforts.
3. Leveraging Content
People use social media to connect and engage with friends and like-minded people and with news, events, products, and a variety of other types of content. However, creating amazing content that appeals to your target audience is an essential element of social media marketing. You have two options as a creator looking for a strategy to market your mobile app:
Creating interesting content
The first option is to create your content. Promote your app in a way that addresses people’s questions about it. You are not required to limit yourself to blog posts. Depending on the platform you prefer, you can vary your content. Likewise, you can design a generic marketing strategy that works throughout all platforms.
Leveraging user-generated content
The second option you have is to use user-generated content or UGC and also creating your content. UGC is a photo or video from your users or writes a review of your app for other public to engage in their social media platform.
4. Seek out the Ratings and Reviews
Review and rating, particularly for mobile apps, are excellent advertising, growth, and visibility methods. If we look at the Google Play Store, it displays real-time ratings and reviews stats for every prospective user who will install an application. It quickly displays the reviews for the user to read and a rating chart that shows how the users rated this app on a scale of 1 to 5, with 5 being the highest rating a user can give.
As a marketer, you can use this feedback data to promote the highest reviews and ratings to encourage more downloads. The ideal practice is to respond in question, fix it, and then ask the person to write a better review.
5. Understand about Different Social Media Platforms
Every social media site operates differently, although several of them have recently incorporated many similar features. However, it is not necessarily exclusive for influencers and users. You can have a decent following throughout all platforms while having your primary designation on one.
YouTubers have such a large fan base on YouTube, but they also have a significant fan group on Twitter and Instagram. Each of these platforms was the first to introduce a new feature, making it excellent in some manner. As a mobile app developer, the following are the top social media sites that you should be aware of to maximize your app’s promotional growth.
Over the last year, social media sites have been the past, the present, and the future. It’s indeed past time for businesses to implement solid strategies for using social media platforms to market, grow, and engage in mobile applications and related other goods.
About author :
Jennysis Lajom is an IT graduate, a chemist, an eCommerce business owner, and a Korean drama fan.
Her passion for digital marketing led her to a career in graphic design, editing, and social media marketing. She is also one of the resident SEO writers in Softvire US and Softvire Australia.