Promoting a business online is not as easy as having a shop front that everyone passes. We must work harder to makes ourselves visible to others. Also, to make ourselves more visible than our competitors. This is achieved through an effective digital marketing strategy that will start with our website. To incorporate interactive content is the way that we make our website attractive and engaging. Then, after that, it is about the tricks of the trade that make our website easier to find globally.
There are numerous ways that we can attract customers to stay on our website once it has been discovered. It is about thinking carefully in terms of not just its written and pictorial messages but the way it is presented to others. We should take time to stand back and think about how we would view it as a customer. Also, consider that we are perhaps too close to it to make an unbiased criticism of all that is wrong with it. This is where hiring someone to take care of your content can help you keep it fresh and exciting.
Interactive videos are a wonderful way of drawing people to a website. If well produced, with a video content creator to take care of that for you, they can have customers engage to the point that they not only buy a product for the first time but then become your loyal customer for the future because they feel so entertained and informed. We cannot underestimate the power of video and certainly cannot underestimate the difference greater interactivity makes. With interactive videos, for instance, computer users can click on them and be taken to other screens that inform them further. They can be guided to the checkout before the video has finished. This takes care of a situation where someone will not watch something to the end when they have found out all that they need or want to know.
The use of moving images on websites always proves popular, and to make them interactive too is the way forward for a business with their digital marketing strategy. Everyone likes to feel involved in something and you can have your customers feel that way with interactive videos, where the customer takes control of their viewing experience.
Ranking Position of Website
After spending time on your business’s website, which is important, it is necessary to think about how your website will be found. Why should your website appear above any of the others in a search list? What determines this? These are questions to ask yourself. Well, the simple answer is that your business will be lost down a long list no matter how relevant a keyword that is entered might seem to be unless you have a digital marketing strategy. You will, of course, be testing this theory out as we speak to discover that your website is not as near the top of the search results as you would like it to be. Websites, to be found towards or at the top of search result lists, will need a business to have engaged with SEO or PPC as an approach and/or have a website design worth revisiting. That is unless your business is unique.
SEO and PPC both improve the position of websites in search results. The difference between the two is that the latter charges per advert clicked on. For a short-term increase in website traffic, PPC will tend to be chosen over SEO. However, SEO, which uses organic methods, is a great longer-term approach to improving both the quantity and quality of traffic to a website.
A content marketing approach will tie in strongly with SEO practices. It provides users with information that aims to guide them right through to the buying process on a website. The types of content created will include blogs, case studies, eBooks, and infographics. The content needs to be relevant and be linked to a business’s products or activities.
Content marketing is very effective at drawing customers in and then the content can be created throughout a buyer’s journey to keep them engaged. This journey can be tailored to a customer’s specific needs.
So, to fully engage with digital marketing as a business and have customers fully engage with your website, you should carefully consider the design of your website, how to have it appear higher up in search lists and including relevant content that links to its products and activities. This will all result in more sales and greater profitability for a business.