The growth of eCommerce has been steady and at its strongest so far in the last 5 years. About 45,4% of the entire web is powered by eCommerce or online sell. There are around $1.92 trillion eCommerce sales globally. Now is a great time to launch an online business, especially after the recent pandemic that upended businesses the world over. Site-building is made easy with WordPress, whether you have little to no experience at all.
WordPress offers a variety of tools and templates to help website owners set up a full eCommerce store for all sorts of physical and digital goods. Whether you are an experienced web developer or a total beginner, in a few steps, you can convert your WordPress website into an online storefront and begin earning right away.
Reasons to Use WordPress
WordPress may have started with blogging sites, but it has long departed from that, for it now powers almost a third of the world’s websites.
- The internet is almost built upon WordPress sites.
WordPress now powers 35% of the internet, an increase of 2% from early 2019, and 4% from 2018. That is 60% of CMS-built sites worldwide, regardless of the kind of website—from personal blogs to small businesses. About 28% of all eCommerce is done through WooCommerce.
- WordPress sites are flexible and scalable.
Since WordPress is a free and open-source site-building platform with a set of core code for the basic framework of a website, developers can build their site up in various ways to create sites. With a rich resource of WordPress themes and plugins that increase functionality, WordPress is a powerhouse that can meet the demands of online businesses today.
- WordPress is compatible with eCommerce platforms.
Your business needs a CRM platform if you want to see it grow competitively in today’s fast-evolving digital market. WordPress is the best option in terms of a CMS platform. It is compatible with various eCommerce platforms to optimize any WordPress site for selling goods, services, and subscriptions. In comparison to other CMS platforms Joomla and Drupal, WordPress dominates with almost 70% market share.
- WordPress sites can be made for any purpose.
And unlike sites built on Magento, Shopify, or OpenCart, WordPress sites are only made for eCommerce. You can develop your WordPress site to run your eCommerce store, your blog page, products page, and the like. You can also run multiple sites on WordPress, unlike these exclusive eCommerce platforms.
- Developers have overall control over their site.
By integrating your online shop with some other purpose, such as blogs, portfolios, corporate sites, and the like, you can combine plugins, tools, themes, and integrations with a host of modern online services. WordPress is web-compatible with almost everything. And there are both free and inexpensive quality applications and services depending on your budget.
- The interface is user-friendly and intuitive.
Some platforms, like Magento, require professional expertise because it has a difficult and complex interface. On the other hand, WordPress is very user-friendly and intuitive. Even amateurs with little to no coding or design experience will be able to build and manage a website well.
Expert developers also prefer WordPress because it allows them to optimize their best coding skills to customize their site’s features, designs, and the like.
- WordPress has a Vast Plugin Library
WordPress is itself an extensive software that comes with all that you need for site-building. Plugins add to its functionality even more, and if you are running an online business, you will need a plugin specific for that purpose.
Here are the best eCommerce plugins currently available on WordPress:
- WooCommerce: the most popular eCommerce plugin that lets developers build and customize a store hassle-free. It comes with security options, eCommerce options for payment and shipping, and user-friendly features like mobile-responsiveness.
- WP eCommerce: this plugin is also a crowd favorite and comes with a wide selection of features for managing an online catalog, handling sales, and keeping track of financial information. It is frequently updated. However, the support needs to be improved.
- Ecwid Ecommerce Shopping Cart: This plugin has a simple, intuitive interface feature that connects your Facebook shop to your eCommerce site. It comes with mobile apps that help you manage your site remotely.
- Easy Digital Downloads: Although this plugin does not provide as many options as the others, it is specially optimized for sites that only sell digital goods. If you’re going to run that kind of shop, Quick Digital Downloads is an easy choice that gives you straightforward solutions.
- WordPress Security Options are Easy to Use
For any online business, not having security is a recipe for failure. Your online store will gather consumer data, financial transaction records, bank records, and other sensitive information. Securing the data that comes to and through your site is one of the most critical elements of your site.
The WordPress core software is now incredibly secure because of constant improvements and security hardening since 2003. There are several plugins and extensions to boost the security of your site even further, like Sucuri Security and Wordfence Security.
Other plugins like Activity Log lets developers track user activity and changes to the site to stop unauthorized changes. Plugins for cloud-based backup are also available, like UpdraftPlus and Duplicator.
- WordPress has a Strong Community Support
Aside from the training and support that WordPress itself provides, the vibrant community of developers, designers, and users is a big plus. This WordPress community is evolving and learning together, and there are a lot of experts in the community willing to help newcomers.
- Official WordPress support site
- Online courses: WP Apprentice and Lynda.com
- Dedicated YouTube channels: WPBeginner and WPCrafter
- Forums: WooCommerce forum, Stack Exchange, and the like
- WordPress blogs
Conclusion: WordPress Meets Business Demands and More
If you’re running a business or looking to start one, then WordPress is the best place to start. With WordPress, the demands of your online business will be met. You and your customers can have that convenience and accessibility an online marketplace should have for meaningful consumer experiences.
Numerous companies, industries, and retail stores are using WordPress. Because of its ease of use and affordability, online businesses do not have to skimp on the quality of their eCommerce or online stores. Even small business owners could get started with a completely hosted site for a minimal monthly fee.
Whatever the purpose of your business might be, you need to start moving that business online. Gaining web authority and social media presence is just one of the ways to build your online business, but without it, there will be no online business to promote at all.
Always move towards embracing innovations that will put your site out there where consumers are. An example is creating mobile apps to go with your online business, since almost 70% of the world’s population is now on-the-go, browsing, consuming content, and purchasing through their mobile phones.
Creating an eCommerce website is thus a critical first step if you decide to enter the online marketplace. Factors like budget, technological expertise, and market reach differentiate various eCommerce stores. But whether you are a complete amateur with no web development experience or a tried-and-tested professional, WordPress can meet the demands of your online business site, and more.
Mayleen Meñez worked for seven years in TV and Radio production, and also as a Graphic Artist/Editor. Finding her true passion, she devoted 15 years in NGO and community development work, where she experienced being a coordinator and teacher, travelling both in the Philippines and countries in Asia. She homeschools her three kids and reinvents Filipino dishes in her spare time. Writing has always been a hobby and pursuit, and she recently added content writing with Softvire Australia and Softvire New Zealand up her sleeve, while preparing for her next adventure in the nations.