Google Analytics Will Now Track iOS App Installs

Google Analytics, the traffic tracking tool that lets you track clicks, page landings, ad clicks will now also track iOS app installs.

The new feature is supposed to do more than that. It will not only track installs but also track users who are using the app. It will track whether users are actually using the app instead of installing and abandoning it. It will be also integrated with Google Adwords, which will give customers critical data about the users who are bringing in revenue.


With this new feature, Google Analytics is now fully functional for mobile marketers. It’s new feature will bring in more and more advertisers to Google’s Analytics plaform.

The public beta will launch in the next few weeks. For advertisers, this could be the best platform that they have ever used to track their ad performance.

To know more, you can check the official Google Analytics blog.

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Lahaul Seth

Software Engineer, Open Source Enthusiast & Blogger - I also own Lion Blogger Tech which focuses on Open Source, UI, UX, Technology.

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