User experience (UX) is one of the most important factors potential customers consider before they click that purchase button. Sometimes, these would-be customers who don’t even know what exactly they’re looking for when it comes to UX. This means you’ll have to guide them into the realization that something amazing just happened to them using your website. If you want to learn how to do that, these five tips will help you.
Forbes defines user experience as the overall experience of someone while using a product. Please note that although UX is not exclusive for websites, this article will focus only on how you can improve the user experience of your business’ site.
Feedback is an absurdly underrated resource. The idea that consumers detail what they want for their money should send excitement to all business-minded people. The trick is knowing when and how to gather feedback.
Ideally, you’d gather feedback from every step of the customer life cycle. However, you can settle for those who have recently concluded business with you. Their feedback will give you a lot of insight into the journey they had. Remember to structure your survey as concisely as possible to avoid wasting anyone’s time.
Most importantly, learning from feedback and applying constructive changes to your site will certainly raise the level of user experience.
Make it Catchy and Snappy
Unlike the many online blogs that boast UX tips, your user interface has to actually make sense even to the most uninitiated. It won’t help anyone if your words and concepts are too technical to comprehend. This also means that the logic behind tasks in your website has to be coherent and user-friendly enough so that even first-time users will be able to navigate it freely.
Intuitive doesn’t mean it can’t be creative. Make sure your website still retains its appeal. Having the most user-friendly pages won’t mean much if the design and content don’t attract the people you want.
Customers are Smart
And as such, you should treat them with the trust they deserve. Make the information they need available. FAQs, when done right, can go a long way into helping convert a prospect.
Because of continuing updates to the algorithms of search engines, websites that offer good UX and valuable content are also favored to get higher SEO rankings. Gone are the days when one has to be sacrificed for the other and web builders found it difficult to balance SEO and UX. For more information about how you can optimize your website, it may be worth consulting with an SEO agency in the Philippines.
Make it Personal
Personalizing your marketing tactics to target particular prospects can yield amazing results. If you can take this concept and apply it to the inner workings of your website, you’ll find more engaged and easily convertible users.
You can personalize the experience of your registered users from onboarding to when they make each purchase. Keep them coming back for the chummy treatment your site offers.
Plan for Failures
Issues will inevitably arise as your users interact with your website. Some pages may fail to load. Some transactions may abruptly fall through. Some user accounts may get locked out. Whatever the issue may be, it is important that you have a quick and friendly system to address it.
Your after sales service is as important as the parts of your website that led to the sale. A chat option is a popular choice for websites. If you’re walking this route, make sure your chat representatives are knowledgeable, courteous, and prompt.
You can also be creative with failure. Broken pages and links can be turned around with the right humor and some well-placed working links.