On Instagram, up until recently, one post’s performance is measured by the total number of likes on that post. But nowadays, brands move one step ahead, and they look into their performance metrics and start tracking saves, comments, shares, Story views, and even DMs to recognize the performance of their content. These are not as difficult as you may think.
This article is designed to share 8 ways that can level up your Instagram marketing strategy in 2021.
1. Create Savable Content
Instagram shares, comments, and saves are essential than ever. So one of the best ways to level up your engagement is to create content that makes your audience tap that save button.
If the audience saves your content, they can easily revisit it again and again. It is easier than finding a favorite piece of content in your profile’s whole collection of content.
You have to keep in mind that before creating savable content, you have to think about what is more important to your audience and what they will find value in. It can be anything, including funny memes, infographics or inspiring quotes, etc.
2. Make Use Of Instagram Stories Stickers
Every day 500 million Instagram accounts use Instagram stories. This number will also grow in 2021.
Stories stickers are the prominent way to encourage your followers to connect with you through chat and send their experiences and opinions. It will help you to create a faithful following and feel they are connected to your brand.
Here are the two important types of stickers you can use for engaging your audience is
Question sticker: this will help your followers to ask questions to you. It will be a great opportunity for your followers to get much information about your products and know your brand better.
The Quiz sticker: Instagram lets you share multiple choice questions in the trivia-style and track the results. If your followers answer for the quiz, they will be able to see the right answer, and you are also able to see the total number of votes received for each option.
Other than these, Instagram has many different types of stickers. You can also make use of them to get more engagement from your audience.
3. Test And Analyze Regularly
Best content plans on Instagram always come out from the experiments. So you have to test and analyze your content regularly. Some ideas to test your content are
Regularly test new types of content, including memes, user-generated content, quotes, mini infographics, or even photos and videos that could be great on your stories and grid. Experiment with video types like Instagram story videos, IGTV, and Instagram Reels. Testout different styles of stories also, because Instagram story views gain attention from audiences all over the world. Test different types of content and the important thing is, don’t forget to check your Instagram Analytics regularly.
4. Open Up About Your Brand And Business
One of the best ways to get more engagement and authenticity is to open up about your brand and business in front of your audience. Many brands and businesses are getting popular by showing a more real, honest, and vulnerable side to their business and brand. A great level of authenticity will build a strong connection with your audience, resulting in more engagement.
5. Write Longer Captions
Time spent on your post is one of the factors that affect the performance of your Instagram posts. So the easiest way to improve your Instagram algorithm is by writing longer captions.
According to the research, the average length of the caption has doubled since 2016. So the longer captions will get more engagement. By 2021 posts On Instagram will be filled with captions with an average length of 405 characters and equal to 65-70 words.
Pro Tip: Instead of filling the caption with emojis, write full sentences to increase engagement.
6. Create Shareable Content
One of the handy features in Instagram is that users will share your post to their Instagram stories or even DMs. It will help you to reach even more people. The fundamental thing is making content that encourages your audience to repost it. Similar to saveable content, they are also highly related to the needs of your audience. If your content is more shareable, it will increase Instagram Impression for your post. So think about your reach and impression and create more engaging content.
7. Find Your Best Time To Post
There are many ways to increase engagement, but posting when your audience is most active is an easy way to achieve a goal. According to the Instagram algorithm, it loves posts that generate more engagement in a short period and move that post in the first of your follower’s feeds. To find the right posting, you can use Instagram analytics. It will automatically calculate the best time to post by using seven top posting times on your best posts from the recent month.
8. Hashtags are Everything
If you want to level up your Instagram marketing, hashtags play a vital role in driving more people to your posts. You can use famous and trending hashtags related to your post. Instagram allows you to add 30 hashtags to your post. So you can make use of this feature and increase your engagement.
Final thoughts :
There is no denying that Instagram is a competitive palace, but there are still tons of ways to increase your engagement. So try to incorporate these tips into your Instagram marketing strategy and see how your audience responds.
Bonus: Use your Instagram content on your website
With an Instagram feed plugin like Spotlight, you can now take your curated Instagram posts and videos and display them in beautiful layouts on your WordPress website. Spotlight comes in both a free and premium version and has over 40 customization options. Design your feeds in a grid, masonry, highlight, or slider layout to make your Instagram posts stand out or integrate seamlessly into your website’s design.
What’s more, you can even use your Instagram feed to funnel visitors to specific posts, pages, or products on your website. With Spotlight PRO, you can easily assign links to Instagram posts using the Promote feature. The premium version also lets you filter and moderate your feed, ensuring that you only show your website visitors the images, videos, or IGTV content that’s relevant to them.
The live interactive preview (pictured above) is the perfect way to create, edit, and visualize your feed right in the WordPress dashboard. It automatically updates with each customization you apply, providing you with a clear representation of what your feed will look like.
Once your feeds are set up, embedding them on your website is easy. You can use the dedicated shortcode, WordPress widget, or block, or even design and embed your feed using the Elementor widget.
With Spotlight, the possibilities are endless!
Author Bio :
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.