facebook b2b marketing

69 Facebook Statistics For 2019 That Marketers Need to Know [Infographic]

A Quick Overview of Facebook

How much do you know about Facebook? If you’re like most people, you probably know that it’s a social media channel headed up by Mark Zuckerberg. You’ve probably also heard about the scandals that have been associated with the channel, but not a whole lot else.

Don’t feel alone – most Facebook users go there to relax and connect with others. How much do you need to know about the company to do this? That said, learning more can be interesting.

We’ve got a great resource for you. The 99Firms’ editorial team created the infographic that we’ve posted on this page. It’s jam-packed with statistics and facts that will help you become an expert on Facebook in less than 10 minutes.

Why would this be useful? If you have a business and want to advertise on the site, it’s important to know how it works and which people hang out on the network. Does your target audience use the site? Who can you reach? When is the best time to post?

The infographic is the perfect place to start when it comes to gathering that information.

For the rest of this post, we’ll take a closer look at some of the info you’ll find there.

The Demographics of Users

Here are some interesting demographic statistics that can be helpful for both bloggers and SMM companies :

  • It seems that more women than men use the site, but there isn’t much difference. Around 74% of women, as opposed to 62% of men, use Facebook.
  • Users between 18 and 34 account for 23% of female users and 34% of male users. Support dwindles in the under-18 and over-65 categories.
  • In terms of income, the site is popular with income groups across the board. People earning under $30,000 per annum are just as likely to use the site as those earning over $100,000 a year.
  • The site is also popular across the board with people of many different educational qualifications.
  • 51% of users visit the site more than once a day.

It’s Not All Good News

As with anything online, there are those who abuse the system. Cyberbullying is a real problem on the site, with 87% of attacks occurring there. Eight out of ten teens think that it’s a lot simpler to get away with cyberbullying than it would be in the real world. Trolling and bullying are very common on this platform.

Another thing to consider is that more than 270 million accounts are fake profiles. The reasons for people to create a fake profile are numerous and might include:

  • Maintaining anonymity.
  • Creating a false persona to stalk someone or find a new victim. Pedophiles often create a false account to lure youngsters to them.
  • Creating a false persona to commit frauds. You know those people who try to friend you without you ever having met them? Those are likely to be fraudsters out to make some easy money.
  • Creating a throw-away persona to cyberbully someone, spread hate speech, or spread fake news.

What it boils down to is simple – this social media channel has a lot of fans. Like with anything in life, though, you do get those who aim to abuse the system.


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