The playing field for selecting the best keywords for your blog posts has changed a little over the last few months. This is primarily due to Google and all the things they have been up to. This article explains how the playing field has changed a little and how you may change with it. There are also a few tips for blog post keyword selection that you may be able to discern via reading between the lines of this article.
What has Google been up to ?
They have introduced a new Google update called Hummingbird. It is a change in the way the search engine work from a more basic level, instead of just adding rules onto the current system (like the panda and penguin updates did).
They have made changes so that keywords are not as important as they were. This is because Google feels that more people ask questions on search engines as oppose to simply punching in keywords. This is partially due to their own Google suggestions tool.
This is because whenever you type in a keyword or two then the suggestion tool drops down and gives you questions related to it. People pick the question that suits them and the search engine results show. Consider the Google suggestions when picking your keywords.
The keyword tool is gone
Just before Google announced the new update, they started doing a few curious things. The two that apply to your blog are the removal of the keyword tool from public access, and their seldom updates of the Google PageRank toolbar/system (there were only 2 updates in 2013). The fact that the Google PageRank is not being updated suggests that it is either being phased out or that it is no longer relevant.
The removal of the keyword tool (now only available via Google AdWords) is a signal that keywords may not be as important as they once were. This leaves you in a bit of a pickle when it comes to your blog because one of the elements that makes blogs so search engine friendly is the fact that it may have Meta keywords within the HTML content, and may have tabbed keywords that are visible to the reader.
Changing with the Google Hummingbird
You may have noticed that there are now a few more Google Hummingbird SEO tips online than there were nearer the date when it was released. This is a natural occurrence as web masters respond to demand. Sadly, their over-eagerness to respond to demand often makes them create plausible assumptions and publish them as fact. This means that you need to take all post-hummingbird tips with a pinch of salt.
Google typically speaks in vagaries and generalization. They are not going to produce a specific step-by-step process for SEO in certain terms because it would encourage people to set out to please the search engine as oppose to the readers. So, all you need to do is take their vagaries and generalizations on board.
They say that they want web masters to concentrate on users above the search engine. This does not mean you should abandon your SEO. You should still do your on-page SEO and your white-hat off-page SEO. But, things such as stuffing awkward phrases into your text for the search engine is a bad idea. For example, a lot of people may search for “2014 homes Boston,” but that is a hard term to sneak into a sentence. Many will put in an awkward term and mess up the sentence structure, but Google does not want this.
Google says not to care too much about keywords and concentrate more on questions. This means that you should think up several questions that your blog post answers. With your list of questions you should go to Google and start trying keywords. Try single keywords, strings of keywords and keyword phrases. As you are typing in your keywords you should pay attention to the Google suggestions. If on the Google suggestions you see one of your questions, then that keyword or those keywords are the ones you should add to your tabbed keyword section on your blog post.
Trial and error is the key
You get to post a blog post every week, fortnight or month (or however often you do). This means you have lots of opportunity for keyword trial and error testing. Try different keywords for different posts and see if any of them rank you higher or get you more traffic. The ones that do get results should be studied. Figure out if it is the keywords and how the keywords married with the blog post text helped the blog post become more successful. Doing this will help you figure out the best keywords and keyword-text marrying for the future.
This article is written by Kate Funk from http://www.aussiessay.com. She is the author of numerous essays on SEO, internet, marketing.