Once you have created the perfect website for your products and services, your next move must be to optimize this website for the major search engines. Bing, Yahoo and Google have a virtual monopoly on the visibility of websites on the Internet; they must be catered to. More people now find new companies using the major search engines as well as major social media sites than they do through work of mouth or seeking the company website directly. This search engine optimization is usually not carried out by the company itself; it is usually outsourced to a reputable third party because of the time and effort involved in its upkeep.
– Choosing the right company to perform business SEO for you.
Although you will likely need to delegate your SEO to an outside company, there are certain characteristics that you should look for in said company. First, this company should have a reputation in the industry that you are looking to create market share in. Second, this company should be able to show you examples of its work by simply referring to the major search engines. There is one advantage to looking for an SEO company; it is easy to determine if a company is overplaying its resume.
Third, you must look for a company with customer service that is prompt. There are many things that will go wrong during an SEO campaign, especially during the initial stages. Problems are inevitable and out of everyone’s hands; however, what is definitely within the power of your partner company to do is to inform you of these problems ahead of time so that you do not lose business.
Fourth, you should look for a company that you can be in the trenches with for the long haul. Search engine optimization is not a problem that can be solved with a few quick fixes; it is an ongoing campaign that must be maintained for the life of the company. Get a partner that can explain things to you in layman’s terms so that you can help with the overall strategy and direction of your search engine optimization.