Unless you have been living under a rock, you would know that many businesses now take advantage of blogging to increase and improve their popularity. Indeed, writing has changed a great deal over the years. So, before you start your own blog consider how many people use the Internet everyday, there is no telling how great your audience can grow into if you do produce great content.
If you are planning to reach out to people through blogging, there are several questions you need to ask yourself first before you go ahead and create one. Doing this will help you create the best service and the right content for it.
1. Who am I writing for?
This is one of the biggest questions that you should ask yourself first. It is just like deciding what kind of customers you want to attract when you decide you want to sell a service or a product. If you know the type of people that you want to write for, you can come up with topics that will interest and entice them to keep reading. Also, you will know exactly how you will want to write your entries.
If you are writing something meant for the younger generation, a good idea would be to write the blogs as if you are friends. People go online to read fun stuff, so try not to sound extremely formal unless you are writing for educational purposes.
2. Am I writing something beneficial?
Blogging can be very powerful if done the right way. It’s not just like an online diary that you can write your thoughts or things that had happened during your day. People go online and surf around to find interesting things. Put yourself in your readers’ shoes, would you want to read something that does not concern you?
Would you want to spend time reading something that you won’t even benefit from? Make sure that what you are about to make can provide genuine information to your readers. Some good examples of articles to write would be about product information, how-to articles, current events, etc.
3. How often do I need to post?
If you’re planning to write a blog, you need to keep it constantly updated. Often times it depends on the subject matter that you are writing about. However, two entries a week is a good start to making sure that your blog stays active. Remember, people will not want to read your blog if it contains outdated information.
4. How long do my blog posts need to be?
You have to make sure that you do not write neither too little nor too much. This is why – writing too little may cause your readers (and even Google) to believe that your articles do not have enough content to have much valuable information; if you write it too long, your readers might get the impression that you are just leading them on by going in circles and buying their reading time with the length of your articles.
Lately, articles need to be AT LEAST 500 words. Anything shorter than that has higher chances of being rejected by the internet when you try to place it in the search engines.
5. Am I making enough use of social media?
Just like blogging, social media websites are not solely for the purpose of staying in touch with friends and family. For businesses, it’s a way for them to “extend their reach”, to be known by more people as much as possible. Social media sites can help you branch out to other people writing the same things as yours. You can post about it in your Facebook page or even tweet about it. 
If you build a professional relationship with them, they can feature your work on their site and increase your audience even more. In return, you can do the same for them, this is also known as Guest Posting. If you write for other highly-reputed sites, you have more chances of getting discovered and have more people come to your own site to take a look at what you’ve got to offer.
Conclusion
Keeping these 5 fundamental tips in mind can surely help you out when you try to make a blog of your own. Just remember to be patient and faithful because building a big number of audiences surely takes time, but all your efforts will be worth it once your website gets on its feet.
