The way we get our work done has changed a lot since the introduction of technology. Two decades ago, the technologies we have today were something we could not even imagine. Nowadays, technology has become an integral part of our personal and professional lives, with new forms of technology emerging rapidly.
As technology continues to evolve, it’s become clear to businesses that ignoring it is not an option. As a result, more businesses are embracing the newest technological trends to stay afloat, maintain profitability, and gain competitive advantage. These trends are slowly, but surely reshaping the future and changing the business landscape as we know it. Here are some of the most important ones.
The increased need for effective cybersecurity
Thriving as a company in the digital age means having a proper cybersecurity system in place. The need for effective cybersecurity has become even more obvious once the pandemic started. The onset of COVID-19 only acted as a catalyst, with researchers reporting a 238% surge in cyber attacks and security breaches.
As a result, more companies are employing different tools and aids in an aim to upgrade their digital security. From antivirus and malware solutions to firewall and intranet, businesses are doing everything in their power to protect valuable information and data. That way, they can avoid becoming the victims of cyber attacks and subsequently losing customers and profits.
The integration of robotics and automation into daily business operations
Another big technological trend we’re seeing is the increased integration of robotics and automation into businesses’ daily operations and practices. Business owners are striving to boost employee productivity and efficiency. With certain tasks (tasks that are repetitive and mundane) becoming increasingly automated, workers are able to get more done and focus better on the task at hand.
While automation certainly works for departments such as human resources, there are areas that are not amenable to automation. This is especially true for the customer service department, which would benefit more from offering after-hour answering services than from robotic chat sessions which are said to be a major turn off to customers. This just goes to show the importance of identifying the right areas where automation and robotics can be applied. Manage to do it properly, and you’ll be well on your way to reducing overall costs and boosting efficiency.
A growing use of advanced telecommunications
The onset of the pandemic has also influenced the way we communicate, both in meetings and in our personal lives. In a time of social distancing, video conversations replacing in-person interactions was a no-brainer. Snapchat, Facebook, and Skype have become household names around the globe, and the business meetings landscape changed significantly. However, with the advancement of telecommunications, video communication as we know it is rapidly evolving.
Face-to-face meetings are being emulated through the use of virtual and augmented reality, taking the conversation quality to another level. Users are able to convey body language and facial signals and expressions more easily, making their interactions much more effective.
More extensive applications of artificial intelligence (AI)
From digital voice assistants and smart home devices to face IDs and streaming services, AI has already found its way into our homes. Because of that, it doesn’t surprise us that companies have also found practical applications of AI in the business field.
One way businesses are making use of artificial intelligence is by analyzing and predicting market changes and stock behavior. The quantity of transactions that AI is able to complete and analyze makes things that are impossible for humans possible. Their intelligent algorithms have also found practical purpose in other areas such as new drug development, engineering, and manufacturing. Other applications of AI include data mining, security surveillance, sales and business forecasting, targeted marketing, and addressing industry-specific needs.
An increasing reliance on cloud
Last but not least, another technological trend that was spurred by the pandemic is cloud computing. It’s a buzzword that many small and medium-sized companies are aware of, yet many of them haven’t started reaping the benefits of these amazing IT resources.
Cloud computing, in essence, represents a way for users to consume remote resources by providing access to a server infrastructure. By using cloud services, companies can store their data and do so in a safe and secure way. Cloud computing also provides data backup in the event of disaster while also allowing you to share these backup files with others. Finally, cloud computing can also make company collaborations much easier, and the same goes for testing new projects.
Embracing new trends means creating larger opportunities for your company and ensuring success in the increasingly competitive business world. On the other hand, failing to adapt to the emerging trends means being left behind, and it’s definitely something to avoid if you expect to be successful in the upcoming years. Technology and digital transformation wait for no one, and the sooner you adapt to the newest technologies, the better.
About the author :
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.