Businesses nowadays have to stay up to date with various trends in order to be successful. Digital transformation trends are also important if they want to stay agile, efficient, and competitive. Companies that still haven’t adopted digital transformation should be aware that it includes four areas – data, people, processes, and technology. Here is what businesses should keep an eye on in 2023.
Low-code platforms are seeing wider adoption
Many smaller companies don’t have the technical know-how to create a website. That means that they need simple, low-code platforms that make it easy to design and build software applications. These development environments come with drag-and-drop tools and graphical interfaces that allow businesses to make custom solutions even if they don’t know how to code. It’s expected that low-code platforms will continue to thrive as they result in the rapid deployment of products.
The cloud is used by more companies
With faster internet speeds and technological developments, it’s easy to make the most of cloud technology and all the advantages it provides. It’s no wonder that more and more companies are relying on the cloud, seeing as how it can help cut expenses, improve accessibility, and outsource maintenance work. However, in order to use it to store and handle sensitive customer data, cloud providers must work on improving their security.
Artificial intelligence and machine learning are utilized more
Artificial intelligence, along with its capability of machine learning, is essential for businesses nowadays as it helps with organization and provides insights into customer behavior, which results in the ability to create better and more personalized experiences. For example, by studying their customer demographics, companies know whether to send their regular clients a flower arrangement or a Videobox Premium gift as a thank-you for being loyal for years. Moreover, it can also help staff members avoid tedious repetitive tasks.
Intelligent search is implemented
Companies are also relying on intelligent search to provide customers with accurate search results. It uses AI technologies like semantic search, computer search, machine learning, and natural language processing in order to break down huge amounts of data and extract the most important parts. That means that personalized results can be found at a faster rate.
Automation solutions are transforming the world
Every business owner should be familiar with automation and its potential to change the world. This trend has been around for a while and it’s not going anywhere any time soon as it can accelerate the completion of certain tasks and remove the need for humans. Furthermore, they can also work alongside people by simplifying their work through the digitization of operations. Looking into automation tools is something every company should do as it can transform and improve their daily operations.
Blockchain is full of potential
Blockchain is another type of technology that comes with a lot of potentials as it can be applied in different industries including healthcare, finance, and supply chain management. What is more, it comes with the possibility to produce smart contracts and keep permanent records that can’t be tampered with.
Virtual collaborations continue
While COVID-19 caught everyone by surprise, companies have quickly implemented virtual solutions to various issues. Now, three years into the pandemic, virtual meetings are nothing uncommon. In fact, they are probably here to stay as there is no need to waste precious time on traveling. Whether it’s a remote staff member working from home or a partner in another country, businesses can easily stay in touch with essential personnel. Various file-sharing and team collaboration tools help with this in addition to video call apps.
Customer data is managed through specialized platforms
There are also customer data platforms that make it easy to manage customer information, analyze trends, and identify marketing opportunities, which can help build more personalized experiences for customers. These kinds of platforms make it easy to integrate all the information a company has about a client and keep it in one place in order to make better decisions.
Everything as a Service is becoming more popular
Finally, Everything as a Service, also known as XaaS, is becoming more and more popular among companies. This business model means that every kind of software can be provided on demand. It is an extension of the Software as a Service (SaaS) model and it provides access to different services from one provider, such as data storage, processing power, and infrastructure. Amazon Web Services is a good example of XaaS, as it provides its customers with cloud computing services.
These nine are just some of the 2023 trends that businesses should keep in mind if they want to stay successful.
About the author :
Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.
