No matter which services your business offers, you are aware of how huge the competition is. You have to compete with a lot of service-based businesses of the same type and get the attention of your potential customers. Even though word-of-mouth works perfectly for service-based businesses, that simply isn’t enough today. And since everyone is using the internet today, your best bet is to utilize digital marketing and use it to your advantage. If you don’t know where to start, here are some of your business’s most crucial digital marketing techniques.
Offer Incentives and Discounts
Whether you are offering air conditioning services, dog grooming services, or any other service, one of the best techniques to attract more customers is through incentives. This will also generate word-of-mouth as you can use ‘refer a friend, get a free gift’ incentives. You can utilize social media for this strategy and use hashtags that are unique to help spread the word about your business. Another great idea is to offer discounts for specific target audiences. For example, there are great air condition services that offer discounts to seniors, military personnel, and many others. You can do the same, then spread the word through social media and watch new customers come to you for their needs.
Post High-Quality Content
People love good content as they can learn a lot. As you don’t have a physical product to show off, you have to rely on content to describe your services. You can add a blog to your website and post content at least once a week. Establish a schedule and get people used to your calendar so they can know when to expect new content. Also, make sure the content is true to your brand and that is unique. This way, you are providing insightful information to your customers about your services, processes, and maintenance, and you are getting people to trust you. For example, if you offer cleaning services, you can use content to teach people the importance of your services and how they can solve people’s problems. Plus, you can ensure them that the products you use are eco-friendly and yet effective at keeping their homes clean. And don’t forget to post that content on your social media, too, for more exposure and engagement.
Use SEO to Climb Result Pages
Everyone is Googling services when they need them. So, to be the top link in the results, you have to use SEO. A well-optimized site and online presence are there to make sure you are showing on the first page of Google. You can also add keyword research to the list to make sure you are hitting those search queries people are typing in. So, if you have an air conditioning business in Miami, you should research keywords relevant to your business. For example, you can add an ‘air condition’ phrase wherever it is natural on your website. Also, optimize the images you have on the website, as well as their alt tags and meta. Plus, don’t forget to mention your location on relevant pages – contact us and about us pages. Once all that’s done and you have added your business to the Google My Business directory, your services will be highly visible to the people who are looking for those specific services.
Create Case Studies of Past Clients
Case studies can be a truly effective digital marketing tool. As mentioned, you don’t have a product, but you do have experiences from your past clients. You can use those experiences and create case studies that other people can read and see how well you are at your business. When creating case studies, make sure to ask your clients to use their data for this. Gather all the data, explain the problem they had and what was the solution you proposed. Then simply write all that with the results and display the case studies on your blog. Also, share the posts on social media for potential new clients to see how they can benefit from your services as you have proof that there are major benefits.
Service-based businesses have tough competition to beat. However, digital marketing can help gain a leverage and become successful. You should optimize your website, be present online, and utilize the power of social media. Word-of-mouth is simply not enough anymore, and you have to be present online so people can see that you are offering services and solutions they desperately need.
