In the past, you had to walk into a physical store before you could make a purchase. Today, however, with the growth of the internet, all you need is a device with internet access, and you can shop from the comfort of your couch.
Despite the common misbelief that ecommerce is overtaking the traditional in-store shopping, a large number of people still prefer to shop in-store. Perhaps you will be surprised to know that ecommerce only accounts for 11% of global retail sales.
Anyway, for in-store shoppers, the allure is that they get to see, feel, and try on products before purchase. On the other hand, online shoppers love that they can check out one product on many different platforms before coming to a purchasing decision.
Stats show that at the end of 2017, brick and mortar shopping was ahead of online sales revenue globally by a factor of ten. A recent post published by redbrain.com elaborates that due to the apparent demand for online and physical stores, some major companies have moved into making both available to their consumers.
One such company is Walmart which was founded in 1962. Since then, it has grown by leaps and bounds, and in 2000 it decided to join the online world.
To see how the online strategy worked out for Walmart and other US retail giants, scroll down and look at the stats of both online and in-store shopping.