ui-ux

Importance Of UI/UX Design In Mobile Applications In 2022

With so much clamour around these two terms, you must have at least a gross understanding that UI/UX refers to the look and feel of the apps, websites or digital solutions. So, understanding the importance of the look and feel for an app project is not so difficult. But this gross understanding is simply not enough. 

What User Interface (UI) and User Experience (UX) do for a mobile app is well beyond good looks and usability. They transform how users interact, get value from their interactions, and how businesses generate revenue from them. This is why any UI/UX design agency should revisit the importance of UI/UX design for mobile app projects. Let’s start with the basics. 

What is User Experience (UX) ?

UX or User Experience is about the overall impression an app product creates through the way it allows interactions and solves user problems. So UX is about making the app users satisfied with what they want to achieve through an app.  

What is User Interface (UI) ?

UI or User Interface is an app’s interactive visual layer that subsequently helps users engage with the app after creating the first impression. All the visual elements, from the layout to the menus to the buttons and scrolling, fall under the UI design. 

What significant ways does a good UI/UX design help app projects ? 

The so-called attractive visual look and feel and user engagement attributes apart, UI/UX design benefits app projects in numerous ways. Let’s briefly explain some of them here below. 

Standardizing design 

Since UI/UX design over the years became almost a scientific discipline followed by digital platforms and apps across all platforms, certain design principles became standardized for any new app project to follow. For example, CTA buttons are designed to help users click to navigate to a new feature or content. 

Suddenly, someone cannot start using hyperlinks instead of buttons. Similarly, the placement of the app menu mostly follows a few standard rules beyond which any new experiment can only lead to confusion. Thanks to this standardisation, even a new app designer can easily make the basic app design right by following the footsteps of millions of apps. This is why the best UI/UX design examples never offer something completely unconventional and confusing. 

Super-agile app performance 

Another significant outcome of good UI/UX design is agile app performance. The efficient UI/UX design, instead of taking user time for different app activities, just ensures getting things done in a whiz. From faster loading time to smooth and intuitive navigation, good UI/UX design doesn’t leave any stone unturned to achieve optimum performance. 

Since the audience’s attention span is exceptionally volatile because of over-exposure to digital content, a longer loading time will only lead to losing users. On the other hand, anything that makes users wait for unavoidable reasons is also represented by small microinteractions to inform users about the background loading process. 

Effortless and intuitive interactions 

Millions of apps look great in their first appearance but fail to engage users beyond the Home Screen. This happens simply because these apps do not drive user interactions. They just cannot facilitate meaningful interactions to help users achieve what they need from the app. 

A good UI/UX design always considers user flow and potential hiccups to reduce friction and help users engage instantly. Seamless user interactions geared towards user goals is what modern UI/UX design tries to achieve. Ultimately, user interactions lead to business conversion, which is a key area for designers and developers to focus upon. 

Creating a level-playing field 

There are small business apps simply because their exceptional user experience draws more traffic and converts more in some corners than their major global counterparts. So, great UI/UX design can even put a minor player in line with the biggies. 

A great design always comes as a representative attribute of your business brand, and it helps win new customers and make inroads into new markets. There are examples galore that, thanks to design excellence, could become a domestic name in faraway countries,   

Top UI/UX design trends for mobile apps 

Now that you have a pretty good understanding of the huge role played by the UI/UX design for mobile app projects, it is also essential to know the biggest UI/UX design trends shaping the vast majority of mobile app projects. Let’s briefly pull out these trends here below. 

Personalized user experience 

Delivering a personalized user experience is now key to the business success of many app products across the niches. This is where UI/UX design can play the role of an initiator. Highly user-centric UI/UX design with ample scope of personalisation is the latest trend that will stay dominant for years to come. 

Asymmetric menu options 

Using the same patterns all over the design is outdated now. Instead of using redundant design elements, asymmetric design elements in menus and other areas have been gaining popularity for some time. Exceptionally, asymmetric menu design can be the next big trend in UI/UX design. Some frameworks like Flutter even come with readymade design widgets for this menu option. When you hire a dedicated flutter app developers uk  for your project, you can easily take this design element forward for the app project. 

Hand-drawn illustrations 

Using creative styles and the box look and feel have been trending for some time. Notably, using hand-drawn illustrations to create a lively and funny vibe and 

convey messages in a funny way has become immensely popular. This also helps make strong design statements on behalf of a brand. 

Bottom navigation styling 

Most handheld devices now have large screens; hence, bottom navigation has become the de-facto standard for many apps. To take this trend further ahead, bottom navigation is now coming with different styling options as well. The focus of many designers is now accommodating as many crucial menus and buttons in the bottom navigation bar as possible. This area will have a lot of experiments in the years to come.   

Wrapping Up 

UI/UX design landscape will continue to brew many experiments to satisfy user intents and objectives and help businesses connect with users better. How well you balance the convention with the design experiments is going to influence your app’s success to a great extent.

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