How The Cancelled Pagerank Update Affects Nofollow and Dofollow Links ?

As far as I’m concerned , pagerank is gone. So, those who are going for link building from high PR sites would be very unhappy about this. Google hasn’t officially announced anything though, if they have permanently dropped PR or are just modifying their parameters to make it even better and make it less manipulative. Anyway, if the pagerank is dropped then it will affect the way the webmasters use nofollow and dofollow links. Here are a few scenarios on how the cancelled pagerank update affects nofollow and dofollow links.

This is going to be a short post on what I think.

Dofollow Links

Dofollow links are meant to allow the search engine crawlers pass through to the page that you’re linking to. When search engine crawlers pass through them, so does pagerank. The How The Cancelled Pagerank Update Affects Nofollow and Dofollow Linksgeneral concept is not to give too much dofollow links to outbound pages because they lower your own PR of internal pages. That’s why it’s never advisable to nofollow internal links.

So, if the whole pagerank  concept is dropped, where does that leave dofollow links ? If you don’t have PR what’s the purpose of having a dofollow link if there isn’t any PR to pass.

For some old sites, say 6 months old ,those who managed to get a PR in the last February, 13 update , and much older sites which have high PR, what’s the point in still having them if they aren’t important for ranking higher in the search engines. PR has not been a ranking factor for quite a while now, or I wouldn’t have ranked on the first page with PR 1 for some keywords.

You might like to read : How the Cancelled Pagerank Update Affects Blog Commenting

Nofollow Links

Nofollow links are meant to stop a crawler passing through to the page which you’re linking which also stops passing pagerank juice to that page. Nofollow links are meant for linking to a page which you may not trust completely.

If PR is dropped, like the dofollow links, what’s the point of having a nofollow link ?


By conclusion, we can say that if PR is scrapped there is not much use for dofollow and nofollow links. Only Google can tell what’s their use or if they will scrap nofollow and dofollow altogether with PR as well.

What do you think ? Share your views with us in the comment section.

Author: Lahaul Seth

A programmer and a web developer, he is the founder of Lion Blogger. His main hobbies are web design & development and providing writing services to clients.

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  1. I don’t think that they can just drop PageRank without coming out with anything new. Maybe they’ll stop making it public but a lot of bloggers would be disappointed.

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  2. Thanks for sharing this informative blog post. After Google Panda and Penguin updates, my Google page rank has been dropped, But now I am aware on How it does.

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  3. I would be surprised Lahaul if Google cancels Pagerank. I think it still plays a role in the algorithm. They want sites linking to quality sites and how will they determine that without their pagerank? Many advertisers too still look at when deciding which sites to place their ads on. It’s one of the factors at least. Interesting tidbit on NoFollow, I’ve been using it mostly for affiliate links. I’m anxious to see if they will be updating pagerank or doing away it as you suggest may happen 🙂

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    • We will just have to wait and see what Google does.

      Thanks for dropping off a comment, Lisa.

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  4. You are totally wrong. Why not google consider to pass and stop Page Authority to the link through rel attribute ? They can skip PR and take over PA & DA. Or other ranking factor juice 😛

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    • It totally depends on Google and what they want to do. At present, Google monitors about 200 types of signals from a site to rank it. Bloggers and webmasters only know a handful of them. So, it’s quite difficult to predict what Google will take into account in place of PR. As per DA and PA is concerned, they are already monitored by Google.

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  5. Thanks for this article I was not be able to understand dofollow and nofollow link
    you have explained it very well well here

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  6. Google will minimize their profit/client if that PR will be remove. And many online workers willl disagree if that would happen. And How can google serve the people who is searching if spider crawl is not si efficient due to the bad effect in nofollow and dofollow?

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  7. Well, I don’t think that Google will be dropping this parameter. Yeah, there could be some changes on their way. Now I am just imagining the blogosphere without any term called ‘PageRank’. No more guest posts, no more comments for link building, no more link directories- nothing would be there :(. Hope the Big G is not gonna erase that factor.

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    • Agreed, it would be pretty weird not to talk about pagerank , nofollow and dofollow links for bloggers. All eyes are on Google now and what they want to do.

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