Digital Marketing Tools

15 Must-Have Digital Marketing Tools To Help You Grow

Digital Marketing is one of the most important professions for companies to run a successful business. As opposed to traditional marketing tools, digital marketing can help reach out to an audience that is much wider and diverse than traditional marketing. 

The growth that is observed through digital marketing has proven that digital marketing is an essential need for most online businesses just like an escape rooms. With various industries and fields popping up, digital marketing is becoming increasingly common and effective. 

Digital marketing tools have thus become increasingly popular. Let us look at 15 must-have digital marketing tools that will help your business grow. 

1. Mailchimp

Email marketing channels are quite popular for following leads. MailChimp is a great tool for automating your emails, getting and sharing analytical data, and much more. Mail Chimp allows users to send over 10,000 mails in a month. It is a great tool for following up on your leads. 

2. Hootsuite 

Social media is another great digital marketing channel. Managing all your social media accounts can be a chore. Hootsuite allows you to manage your social media presence from one single platform. 

It allows its users to automate posts, manage various conversations as well content posted. Automated responses allow users to respond to comments and queries without much hassle. 

3. Google Analytics 

Google Analytics is one of the best free tools that Google offers. It can be used as part parcel of your business and marketing campaign.  

Not only does google analytics provide in-depth analysis of various keywords, but it also provides users the ability to see how and where the audience might go. 

4. Buzzsumo 

Online businesses are often competing against each other in a market. This means that it is important to understand and analyze the competition you are up against in this market. 

Buzzsumo will help you learn and understand the kind of market practices that go around your business. This is possible through its own unique data collection and search results. 

5. Ahrefs 

Similar to buzz sumo, Ahrefs is another great tool for understanding your market and reaching the targeted audience. You get to learn and find out about your business, your competitors, as well strengths and weaknesses. 

6. Adobe Sign

With most businesses opting for a more digital approach, paper is becoming redundant in the industry. Adobe Sign is a very simple and quality tool for signing any document digitally. 

7. Canva 

Whether it’s for content, website, or even digital marketing, having an artistic approach to things is always a great asset.

With a lot of great templates, designs are an integral part of any marketing campaign. Check out Canva.

8. Moz 

Moz is one of the best tools to come across as a digital marketer. Moz provides a plethora of different features and functions. It is a great tool to use from keyword analytics to SEO if you want an all-inclusive marketing tool. 

9. Kissmetrics 

Kissmetrics is a great platform that allows you to keep track of and analyze the visitors to your website. This will help you getting better data to analyze the trends of the visitors on your website and subsequently devise better strategies. 

It is a great tool that, despite being a paid service, provides good analytics. 

10. Trello 

Most content sites and businesses need to rely on some form of a system that allows them to track their posts, content, and publications. 

Trello has a simple and easy-to-understand UX that provides a great way to schedule posts, manage small teams/groups of employees, and assign topics. 

11. Visme 

Visme is a great graphics tool. It allows users to create visuals and graphics in a seamless manner. Most data and analysis collected by users can be visualized and presented visually appealing and simplistic. 

It is a great tool for people who work with research data and analytics since creating presentations is quite simple. 

12. Asana 

Asana is a great tool for collaborating with your team. This digital marketing tool allows for the management of different goals, assigning tasks, identifying strengths and weaknesses in your work operation, as well as a swift response mechanism that allows for team members to upload and update their situation as and when needed.   

13. Hubspot Marketing  

This tool is great for following up on your lead through forms, popup forms, and live chat.  Furthermore, Hubspot allows users to follow up on leads through email marketing campaigns. Hubspot also allows the use of creative CRM technology to analyze the behavior of people who visit your website. 

Hubspot also has premium subscription plans which provide advanced and complex tools to take your marketing game to the next level. 

Hubspot is a one-stop solution for almost all your marketing needs. Hubspot also provides social media management as well. It is a great marketing tool that will really help your business grow. 

14. Rebrandly 

Rebrandly is a great tool for managing links. Rebrandly allows you to create and shorten links. Hyperlink management is quite important for your marketing since everything is connected with hyperlinks. 

With branded links, you will be able to drive increased traffic to your website. The links would be trustworthy as well as a reliable source for your marketing needs.  

15. Missinglettr 

Missinglettr is a great tool that will allow you to manage your posts in a timely and efficient manner. This tool will help you by scheduling all your content posts across different social media accounts.  

With this tool, you won’t have to worry about scheduling your posts. You could focus on content creation and let this tool worry about creating engagement. 


These 15 tools will help you in driving your venture to new heights. Digital marketing is one of the best and effective means of gaining traffic and increasing your influence on the internet. 

Without these tools and digital marketing, you are bound to face numerous challenges in your quest to grow virtually. Using these tools, not only do you get access to marketing features, but you also get access to tools that will make your life easier. 

About the author :

Charlotte Lin is a content creator at She’s a passionate young woman, mother to an amazing nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.

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