App or Site ? Which is Best For Your Mobile eCommerce Marketing Strategy ?

When you are trying to grow your eCommerce business, you need to make sure you know how to reel those customers in. There are different strategies you could use to succeed in selling your products, but the two primary choices businessmen struggle with is deciding to either utilize a mobile website or to utilize a mobile app. In this article, you’ll get some top notch ideas on which way to go.

ecommerce marketing strategy

There are plenty of benefits of going for either way. Mobile websites make it easy for clientele to find your business, and when you have an app, you also are benefiting from having people using your store as their primary source of shopping. Most people are struggling with getting customers, and the problem is not the lack of marketing, but more so the lack of not properly finding the right platform to sell their products online.

Benefits Of Your Own Mobile App For Your eCommerce Business

The main advantage of owning a mobile app is that you let clients get to download a piece of your company. You are allowing your customers to shop from the app, so you are building a relationship with your clients and giving them the chance to shop from your business whenever they want.

The biggest benefit is being able to install pop-up reminders within the app. In other words, when people download the app and are just using their phone, you can make reminders pop up on their phone almost whenever you’d like to.

Benefits Of A Mobile Website

A mobile website gives you the ability to rank on the Internet so that customers could look for your business through Google. This allows you to get new customers even more easily. Mobile sites are just like ordinary websites, but they are optimized to be easier to scroll through on the search engines.

Mobile websites are also something you could setup almost by yourself by using the right web hosting and website builder. You could build your own regular web site, and then create a new version specifically for mobiles. This makes it super easy for those of you who want to get started fast. Creating a mobile app also requires much upfront cash, while a mobile website requires less.

So what is best for you?

You want to consider looking at the kinds of different ways you are trying to change your business. Look at various factors to determine which business strategy to follow with.

Your budget is one thing to consider. A mobile website may require a lot less than investing in an expensive app that requires several hundred to submit the app in the app marketplace. These are all things that factor in to see which business strategy to go for when building your eCommerce business online.

What Kind Of Products Do You Have?

Determine what kind of marketing you really do need based on your products. For example, is your business the kind where people will visit at least once a month and need items from you consistently, or will it be a one time shopping experience? Only you know what your clients will want the most, and the goal now is to determine what kind of marketing is best for your specific eCommerce business.

Apps and Mobile Sites are all equally beneficial. Multiple companies nowadays are beginning with a mobile site to get started, and down the road when they have the money to put in more into their marketing, they start getting an app. There are all kinds of marketing you could do for your business, but the key is to be innovative and to find out what your company needs at the moment.

About the Author :

Brennen Kliffmueller is an aspiring ecommerce entrepreneur who is putting together all the tricks of the trade and shares what he learns with others online. He knows the importance of having a responsive site, both for browsing and for purchasing, and to make sure your checkout process is responsive he highly recommends paying a visit to You can learn more about Brennen on Google+.

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