Ads : Why I stopped using them ? Ads are a relatively new advertising company. I think it was started in 2010 or something like that. The thing is even I got impressed with $2 RPM they were offering. I also wrote a review on it back at my old blog. Well, back then I didn’t know it would turn out to be something totally different.


So, what made me stop ?

In the first week, I started using them they were really giving $2 RPM i.e $2 per 1000 impressions. But there’s a catch. The traffic to your blog has to be from US, Canada and UK. Well, since majority of my blog’s traffic is from US. So, I started to make some money. In my first week I made $4.

I was really happy with the results because at that rate I would make around $16 per month.

But after the first week, the RPM started to change. It was going down. To my surprise, it went on become $0 after a week. The impressions were coming but, since the RPM was $0 so I wasn’t making money.

Here’s what I did.

I sent them an e-mail. They replied to me after two days. Their reply was that they were doing some experiments on my blog to see how I can optimize my ads to make more money. They also asked me to send them some of my main keywords to analyze the traffic coming to my blog.

I sent them some my keywords. I kept the ads even though I wasn’t making any money.

Again after two days, I sent them another e-mail to notify them that my RPM was still $0.

Their reply was that the RPM was dependent on the quality of traffic coming to my blog. It was an automated thing and they have no control over it. I was very frustrated after reading that mail. But still, I kept the ads for four more days to see if the RPM changed.

Since, I didn’t see any change so I simply removed their ads.

Here’s a screenshot of the report to make you understand what I’m talking about. ads


One of my very good friend Rahul Kar, who runs a Raspberry Pi blog also used ads for a few days. Something like this also happened to him. His RPM started from $2 but it gradually came down to $0. Here’s a screenshot of his report as well. ads2

Did something like this happen to you ? You are more than welcome to share your experience with us. Don’t forget to share it in the comment section.

Lahaul Seth
Lahaul Seth

Software Engineer, Open Source Enthusiast & Blogger - I also own Lion Blogger Tech which focuses on Open Source, UI, UX, Technology.

I also own Open Source Software News which is a curation site for Open Source Technology News & Updates.

Also check out my personal site.