Social media networks are meant to connect people with others. The success of social media has given these platforms the ability for brands to create a unique, far-reaching voice.
As a result any business, regardless of its size, can reach monumental size and success by taking advantage of social media. While social media has its benefits, it also has the tendency to be misused. If you desire the best output, here are things you should avoid doing on any social media network:
Not Having Clear Goals
Want to fail at social media marketing? Jump in without any clear strategies. This is why all successful brands on social media always have clear-cut goals and strategies in place to execute them. Anything less, and you’ll end up wasting your time.
Using the Wrong Voice
Depending on the business or brand you are promoting online, you must be wary of your language of communication with followers; as well as the tone and conversational parlance.
The right voice on any social media platform is powerful in keeping prospective clients and online followers interested in your product or brand and attract credibility. For instance, have you ever heard lawyers joke about accidents or lawsuits?
That is because their business is not about humor. So, for a lawyer, the “voice” would have to be more serious and acceptable to the target audience. Anything less would most likely undermine their business and present them as unprofessional.
Not Interacting with Followers
We are in an age where businesses have to have a face or be in touch with their audience to thrive. Creating followership on any social media platform such as Twitter, Facebook, Google+ and LinkedIn can be fun and beneficial to your business.
However, it is possible for your followers and fans to become “bored” and interact with some other brand. Nowadays, customers and clients want businesses to engage and interact with them. It is not just enough to set up a campaign and walk away.
This is a common mistake with most social media beginners. In fact, this is why influencer marketing platforms like Neoreach have taken off. It leaves the business of interaction in the hands of those who built a career out of being likable and approachable on social media.
Using Too Many Social Media Platforms
Don’t get us wrong, if you can manage an extra platform, by all means go ahead. However, if you have limited resources, we would advise that you “pick your battles”.
Working on too many social media forums will most likely reduce your productivity. In the bid to use all platforms, you may find yourself burning out. This is not the best approach to business success.
Instead of putting so much time into so many media platforms, focus on building a few with the maximum input. If you put in a ton of effort into just a few platforms, you will find that those platforms will help scale your business growth and generate significant returns on investment.
Non-Usage of Imagery
Ever heard the saying that a picture is worth a thousand words? Why ignore this on social media when multiple studies have shown content with images to be more accepted with higher engagement rates?
For instance, tweets and posts with compelling images generate more likes than those without. Images are pivotal to promoting your website and business online. Images depict in lucid form what your product and services are all about at a glance.
With good imagery of your products and services on your social media accounts, you will attract instant viewership, followership, and patronage.
Avoid these mistakes and your social media campaigns will be successful.
Oscar King is a social media manager for a small startup. He has learned many tricks of the trade, and shares them through his writing to help business owners grow. If you wish to learn more about Oscar you can visit his profile on Google+.
