SEO 101: What Do SEO Companies Offer ?

Did you know that in 2018, Google made over 3,200 changes to their search systems? If you are trying to get more exposure for your business and are confused about the SEO lingo, we are here to share what SEO companies offer and how they can help you. We have put together this short guide to share what you can expect from an SEO company.

Keep reading to learn more about why it is helpful to contact SEO pros instead of trying to figure it all out on your own.

1. SEO Audit

A reputable SEO company will offer an SEO audit where they take a deeper look at your website and evaluate it. They will see where you can use improvements for search engines and where it is excelling. A company that takes the time to do an audit usually means they will be creating a custom strategy for your specific business needs instead of using the same template they use with everyone else. 

You definitely want a custom strategy because not everyone has the same needs. If you are curious on who can use help from an SEO company or a local SEO company, check out these niches that have seen great success.

2. Off-Page Optimization

An SEO company will also help your website with off-page optimization. Off-page optimization are the factors that are outside of your website that influence how your site ranks in search results. 

The company will make sure to optimize your Google My Business Profile, monitor the mentions your company gets across social media from influencers and users, develop content that can easily be shared for your blog, etc.

3. On-Page Optimization

Along with offering off-page optimization you also need on-page optimization for your business website. This is where the SEO company will focus on optimizing your website features for the search engines. Usually, they will audit your redirects, title tags, header tags, meta descriptions, create a sitemap, etc. 

Keep in mind that if the company you are looking to hire does not offer on-page optimization they are not really providing you with SEO services that you need. If that’s the case, make sure to find a company that does. 

4. Reports

You are going to be spending money with an SEO company which is why you want to make sure you receive monthly reports to evaluate and see how your business website is doing. Transparency is key which means you want a report that show the site’s organic traffic, search engine rankings, keywords rankings, and conversion rates each month, just to name a few. 

This will give you a good idea of how their services are helping you. Keep in mind that SEO is a commitment and process where you need patience especially in the beginning. 

Ready to Look for the Best SEO Companies to Help You ?

We hope that now that you learned more about how SEO companies can help your business you are feeling better prepared to make an informed decision and find the perfect SEO company to help you level up your business. 

If this article helped you out today please feel free to keep browsing our business section for our latest tips and tricks.

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