Did you know that Google receives more than forty thousand search queries per second, which amounts to over three billion searches every day?
People spend more time online than they used to. This is why digital marketing is becoming increasingly more important for businesses that want to grow. But before implementing the right digital marketing strategy, you first need to know how to create one.
To help you out we’ve made a guide. Keep reading if you want to know about the important details.
Explore Your Niche and Collect Your Results
The first step to designing a successful digital marketing strategy is to analyze your niche’s current social media landscape. This will help you know how your business relates to its competitors. You’ll also understand your customers in a more nuanced way.
You can start by analyzing how your business has been performing during the past twelve months. Pay attention to what worked well and what didn’t work so well.
It’s also essential to assess what you’re competitors have been doing. Thankfully, this will be easy for you to understand their marketing strategies because everything they share is available to the public. You can perform a competitive analysis on Instagram and other social media platforms to find where you have the potential to outperform your competitors.
Lastly, make sure that you spend time getting to know your customers. One easy way to do this on Facebook is by using their Audience Insights tool.
This will help you understand your audience size, demographics, habits, and hobbies. Google also has a tool called Trends which makes it easy to find out what members of your target audience are currently searching for.
Map Your Online Marketing Strategy
Develop a smart social media strategy that’s informed by what your goals are and how you plan to accomplish them. Many successful online business owners do this by using the GSOT framework.
GSOT stands for goals, strategies, objectives, and tactics. If you use this framework, try to be as specific as possible.
For example, you could set a goal of getting one hundred new followers or getting fifty people to signup for one of your events.
Strategies are the techniques you’ll use to accomplish your goals. Your objectives are specific numbers that relate to your goals. Tactics are the methods you’ll use to meet your objectives.
Know Your Target Audience
One great thing about social media marketing is that it lets you direct your message to extremely specific segments of the population. Use this to your advantage by being as clear as you can about who your target audience is.
One effective way to do this is to look at your existing and past customers. Analyze what their habits are and what other types of things they have in common. Consider sending a questionnaire to your customers to find out what their interests are.
You can also develop buyer personas to figure out what your ideal customer is like.
Develop a Content Strategy
Use the insights you’ve gleaned from identifying your target audience and mapping your strategy to create a plan for publishing your content. While doing this, it’s a good idea to identify the main types of content you want to create.
If you feel stumped and are looking for inspiration, it’s a good idea to take a look at the types of content your competitors publish. What do you like and not like about what they’re doing? What are they doing that’s working which you can try as well?
You can also use an app such as Answer the Public to make sense of what kinds of questions people are asking search engines like Google. It’s also possible to search Instagram to find out about trending hashtags. Lastly, consider browsing through Pinterest to find out what types of viral content people are sharing.
Select Your Channels and Define Your Tactics
When you know what types of content your audience will want to see, you can then figure out what channels they’re most active on. Try to be open to as many tactics as possible. You can then set priorities that are informed by your strategy.
Establish Key Performance Indicators and Set Benchmarks
Many businesses implement marketing strategies without knowing how to measure whether or not they’re getting results. Every tactic you use should have a specific key performance indicator (KPI), a metric you establish to define success.
You’ll also need to create benchmarks for each of your KPIs. For example, if one of your KPIs were to increase the number of people who comment on your YouTube videos, your benchmark could be to receive at least one hundred comments for each video you post.
Many business owners feel frustrated after implementing strategies that fail to accomplish their goals. If this happens to you, don’t worry.
It’s often a sign that you missed out on an important step in the process of developing a strategy. This is why you should take the time to make sure that you’ve implemented the best practices.
Chances are that you’ll start accomplishing your goals after making slight changes to your strategy. You should also remember that it’s a good idea to excel at a couple of things than to do many things poorly.
The best social media strategies take time to develop and need to continuously evolve.
Create a Successful Digital Marketing Strategy Today
If you’re wondering how to develop a digital marketing strategy, you can get started by getting to know your niche and who your ideal client is. You should then develop a strategy and define what social media channels you’ll be active on. Before taking action, don’t forget to set your KPIs and set your benchmarks.
If you’re interested in finding out more about digital marketing, don’t forget to check out our blog.