Digital marketing is often confusing and leaves many businesses trailing their competitors because they haven’t conducted their campaigns the right way. Usually, this is because they don’t have a clue what digital marketing is and where to start, so they just waste money on methods that don’t usually have an impact. Let’s have a look at how you can better understand digital marketing and some of the tips you can implement to ensure your campaigns are successful.
1. Understanding Digital Marketing
Before we get to the tips, it’s important you know what digital marketing is from the bottom up so you know what you’re aiming towards. Many webmasters and business owners have various opinions on what it is and different tactics to ensure their marketing campaigns are successful. However, if you really want answers to the question “What is digital marketing?” – Fang Digital has this article which is proving to be really helpful to those who need it. Getting a better understanding of digital marketing will make your objectives clear so you spend less time on pointless methods and more time on those that really work.
2. Creating the Perfect Logo
This is about as basic as digital marketing methods go. Finding the perfect logo to suit the needs of your brand is the difference in being able to successfully market your brand further. If you don’t have a logo that spells out your brand clearly, you’re not going to have an easy ride when it comes to your marketing campaigns. Find a creative designer that can come up with plenty of revisions for your brand’s logo, and choose one that you really think can not only look nice for your visitors, but also does a good job for your marketing methods, whether they are traditional or digital.
3. Collect Email Subscriptions
Email marketing has been deemed “dead to the world” by many internet marketers, but it’s far from it. Email marketing is still a good earner for those that know what they are doing, so still aiming for email subscriptions could pave the way for you to expose your business even further. Collecting email subscriptions takes a bit of effort. However, once you’ve got the fundamentals and you’re producing good content on a regular basis, they aren’t actually that hard to attract. If you can get a load of email subscriptions interested in your content, you’re only going to have a much easier ride when it comes to populating other digital marketing methods.
4. Engage with Your Visitors
Engaging with your website, blog, or social media visitors is time-consuming and never ending and more often than not, impossible to reply to everyone. But, when you look at the benefits of employing such tactics, you’re only going to be able to take your other marketing methods even further. By engaging with your visitors, you’re saying to them “we’re human”. Many of the top businesses struggle to engage because they have too many visitors to engage with. Talking to visitors like you’re human, especially as a smaller business, is a great way to build more followers and take your digital marketing needs to the next level.
5. Implement a Blog & Produce Good Content
As above, producing good content will help you gain email subscriptions – and that’s not all you’ll benefit from if you implement a blog. You’ll also benefit from a better search engine presence in the likes of Google and other popular search engines. Good content will help you attract organic traffic and that could provide you with a higher percentage of converting visitors. Converting visitors means more customers and more customers mean more profit. A blog can open many more avenues for you to build your digital marketing efforts on. For example, if you also use social media platforms to advertise your website, you can quickly share content from your blog to Facebook and the like to attract even more visitors. Having a blog takes time and effort to populate, but it does come with so many benefits that it just can’t be overlooked.
Digital marketing isn’t going to be a huge winner unless you know what you’re doing. Of course, you could get lucky if one of your posts on Facebook goes viral, or you could get lucky by taking advantage of PPC campaigns through Google AdSense. However, once you have learned the fundamentals of digital marketing and you’re confident in using your methods, you’ll find that there are thousands of methods out there that could give you a huge edge over your competitors, rather than wait for luck. The above are just some of the many digital marketing tips out there that could prove to be the difference in taking your website and business to the top.
While it’s true that search engine optimisation should play a part in any online marketing strategy, it is not the end all be all. As a matter of fact, some sites get most of their traffic from alternative sources and little from search engines.
The truth is that a lot of people don’t spend their time conducting searches on Google and consume their information from different avenues, and if you end up putting all your eggs in the same basket, you’ll be at the mercy of every update or algorithm change Google rolls out. In other cases, your niche is simply too crowded to make a dent through SEO, and you’ll have to use all the options at your disposal and get your traffic elsewhere. Here are five alternatives to SEO you can use to drive traffic to your website.
1. Start a YouTube Channel
YouTube attracts over 1.5 billion users every month, making it the second biggest social media platform in the world. More than 5 billion videos are watched on YouTube every day and 30 million users log on daily. With these kinds of numbers, it’s no wonder why YouTube can be such a huge opportunity for traffic.
But where YouTube is especially powerful is when it comes to its reach among younger audiences. YouTube has already surpassed television for people aged between 18 and 49, and is even more popular among Gen Z-ers. As a matter of fact, 24% of them said that they go to YouTube first for product recommendations. And according to Adweek, 50% of Gen-Zers said that they simply couldn’t live without it.
One great way to attract traffic to your site through YouTube is by using its many features. For example, YouTube allows you to carefully place calls to actions that overlay over your actual video. This way, you can prompt people to learn more about your business at a specific point in the article. This is your occasion to spark their interest and encourage them to go to your website.
2. Pay Per Click Marketing
Pay Per Click marketing, or PPC, is another great way to send traffic to your site without spending months and months on an SEO campaign. The way PPC works is simple. PPC allows you to bid on certain search terms people interested in your products or services might be typing. Then, a small text ad will appear either over, under, or next to the organic search results every time someone searches for the term. Every time someone clicks on the ad, they will be directed to your site and you will be charged the amount you bid for.
One of the best things about PPC is that only you will be paying for results. For SEO, you can spend hundreds, and even thousands campaigning without getting any return on your investment. PPC also allows you to get traffic almost instantly in some cases and you could start getting conversions on your very first day.
3. Use Email Marketing
Email marketing is still alive and well, and one of the most cost effective and efficient ways to target your main audience. However, you have to be careful with your approach when using email marketing since you don’t want to look like just another spammer.
The goal here is to inundate your subscribers with value and start by building a trusting relationship first and foremost. Once you’ve learned how to send a bulk email campaign, most of your messages should be to resources either on your website or somewhere else. Offering a free manual that subscribers will be able to share is another way that you could start getting attention for your website virally. Once you’ve built a genuine relationship with them, you can start pushing your merchandise and/or services.
4. Guest Posting
Guest posting is another great way to gain more traffic to your website and establish yourself as an expert and resource in your niche. One evergreen article on a popular site could be enough to send tons of traffic to your website. And as you start building a reputation for great content, other blogs may start soliciting you to create content for their site too, which will give you even more visibility and traffic.
5. Don’t Neglect Forums
While the old tactic of placing signature links on do follow forums is pretty much a thing of the past, there are plenty of benefits to staying active on forums. This is another way for you to show your expertise and answer questions people in the community may have. You might not get millions of visitors this way, but the type of people you’ll attract will already be pre sold and more likely to convert into customers later on.
Don’t limit yourself to search engines and use as many methods as possible if you don’t only want to get more traffic, but not become dependent on Google. You never know what the next update roll out might bring, so be as versatile as possible and use all the tricks in the book if you want to get a steady flow of traffic to your site.
Small businesses usually live with the misconception that branding requires a hefty investment. And it takes away a huge amount of resources that only a global brand can afford. Well, that’s not entirely true.
To sink into reality, you need to understand that branding begins with the consumers and ends with them. So, if the audience is happy and resonates with your business, you have already begun the journey of business branding.
We have also seen many small business owners comparing their presence with global companies. A piece of advice to all such companies; every business is set on a different journey with a unique objective. And so, you cannot compare their big scale strategy with your baby steps.
Now that you know that customers are the leading point, we can say that the base of all branding strategies shall be your target audience.
The Journey from Business to Brand
A small company (business) does not become a brand immediately after designing an attractive logo. The Logo must earn the trust of the audience, which can only happen with successive branding activities.
And how do you gain their faith? By knowing and meeting the demands of the customer. A long yet effective road to branding now begins.
1. Bond Of Business Logo and Brand
It is really not necessary to create a brand logo that is very complex. What will be the use of your brand design, if the audience is not able to perceive the same? The clean and simple structure of the Brand name will be enough to convey the purpose of your business.
This brings an end to your first step of small business branding. Further, we shall talk about community relations.
2. Engagement with Communities
The communities of the Digital world are these social media platforms like Facebook, Instagram, Twitter, etc. The social networking platforms are a bridge to connect your small business values with the audience.
Thus, when you have a presence on one or two of the communities, the business remains visible in the customer’s eyes.
3. Business Voice with a Cause
Again we come to our ultimate perceiver; i.e the customer at large, while planning the brand message of the business. The likes & dislikes, behaviour, and region of the target audience shall define the tone of your message.
Every business has a unique way of presenting themselves in the market. As a small business, you have the liberty to design a friendly tone with your consumers for building an emotional connect.
However, every group of the audience may not associate with a friendly tone. In such a situation, the business knowledge for consumers will come in handy.
4. The Power of Consistency
“Consistency is the true foundation of trust. Either keep your promises or do not make them.”
― Roy T. Bennett
Creativity is truly a compelling art. Especially, for small businesses, as they can find time to invest in the same. However, in a business organisation, some aspects require consistency.
For example, we just discussed the tone of the business and how it resembles with the audience. Here if you keep changing the voice of interaction, the customers may fail to recognise the company.
Now let us picture a scenario with consistent environment and minimal changes. Do you see the audience finding you in the crowd of millions? Probably, the answer will be yes and concludes that a trustworthy relationship between business and the consumer.
5. Resonate with Audiences’ Emotion
For small businesses, the task of engaging with the audience at large is not very tough. Hence, such companies should make an emotional bond with the audience. How shall you do that? By conducting a campaign for causes that customers comes across on a daily basis.
6. Customers are the Brand Ambassadors
Who can be a better brand ambassador for your small business than the customers themselves? People have a natural tendency to connect with like minds.
You can pitch for social media influencers to talk and spread awareness about your business. Bringing celebrities into the picture might still prevail, but is not as effective as a common man’s connection.
7. Promises are meant to Keep
To be honest, this is not really a branding strategy. In fact, it is a gentle reminder to all those small businesses who fail to deliver their promise.
Every company faces a set back in fulfilling their words whether intentionally or unintentionally. Thus, you would want to make a list of every promise made to the audience. In terms of quality, quantity, and time so that the same can be delivered.
The reason behind this is simple; if you fail to deliver one or two promises, the whole foundation of brand trust can shake.
On the other hand, if you deliver what you say, customers will seek no one but you in the crowd of thousand business units.
8. Uniqueness is the Edge of Success
No blog would have spared in telling the importance of a unique business. But did anyone say how to bring that unique quality? The answer is definitely, No!
Don’t worry, unlike other brand build blogs we will give a glance on how to barge those unique qualities for your business.
Unless you don’t think like a consumer, you will not be able to produce or deliver any unique product or service. After you putting yourselves in their shoes, consider if the set of ideas are unique or not.
Well, it is not quite necessary to be unique with products. One can also bring creativity in the way the product or service is delivered.
The Gist of the Branding Scoop
Did you realise, every step resembled somewhere to pleasing the customer? Every process of the brand building had something to relate to the audience. Consider the consumers as the patrons of the business as every activity speaks or talks about their approval and disapproval.
Over and above these branding practices, there are more tactics floating in the market. Not every trick will land you on the right side of the curtain. And never forget the three C’s of branding; Consistency, Clarity, and Character.
Every business works to integrate the best search engine optimization (SEO) strategies but is often unsure of how to accomplish it. Do you want Indianapolis SEO, or do you want a broader national plan based on a reverse sink or swim (RSOS) plan to build your brand through on-page keyword relevancy ?
Magnified SEO allows businesses to develop a plan, create a strategy for on-page performance, boost user experience, and focus on local and national SEO based on content relevancy. It will allow for a broader approach that includes all types of internet audiences and websites. If you want the best SEO, here is what you need to understand about next level on-page relevancy.
Gone are the days that marketers suggested basic knowledge of SEO was enough to develop a marketing concept based solely on keyword placement. In 2019, what is clear about SEO strategies is that standardized information is no longer adequate to help your site and content rank.
In fact, SEO has never been as competitive as it is now, so you need professionals that understand the value of SEO planning, how it affects your users, and how to attract both local and national consumers because of relevant content creation which search engines now grade and rank based on how it affects searchers.
On-page SEO is vital to a website’s success since optimizing your page allows you to rank higher and boost your traffic via different search engines. On-page refers directly to an HTML source code based on optimization of content as opposed to off-page SEO which mentions external links. As on-page SEO changes quickly, it is best to keep up.
On-page Best SEO Ranking Factors
Your page’s content will be indexed by search engines and ranked based on how closely it relates to a search query. It is the sole reason why the pages attaining the best SEO delivers gradable content so vital a strategy. Excellent content creation supplies a service to search engines’ demand and provides relevant links that further their research or knowledge.
Supply and Demand
The internet is just like a financial market. Content generation must be driven by supply and demand. The content that is ranked highest by search engines has been qualified as such because the content is relevant to their needs which could be academic, how-to, informative, or even comedic as long as there is a market for it online. Content must also be delivered in various methods including written text, video, images, sound, or infomercials as long as it meets their supply and demand.
Another way to measure your SEO success is based on the number of links your content gets. If people are unable to link to it, then search engines will most likely ignore it for a more favorable option. What this does is reduces your chances of generating leads, traffic, sales or followers. It is a common occurrence because content that is inaccessible, unless the user is logged in, will not get indexed, resulting in nonsharable content. If the content isn’t rankable, users won’t find it easily.
User Experience Design
The user experience design allows websites to cater to its users by focusing on accessibility, usability, and functionality as well as how they interact with traffic. While some ignore user experience when it comes to SEO, it relates to it because your focus is to generate traffic yet what occurs when they are unable to interact once they arrive there. A page layout must engage, be customer-friendly, and attract and retain its visitors.
Local and National SEO
Many companies focus on global SEO appeal when their customers are typically found locally. By developing a local and national SEO standard, you can grow your customer base through local marketing while using a national SEO strategy to drive internet sales and build your brand. This is a unique on-page strategy that allows you to boost your visibility and online presence through a structured tactic to marketing.
When it comes to your content, search engine algorithms rank its relevancy. This is a commonly known fact which is why businesses focus on content rather than the algorithm that elevates the on-page optimization to new heights. By creating content for a site that reveals SEO digital marketing based on these factors, you rank appropriately.
Best SEO Tips to Help Content Rank Higher
- While content is vital, you must also use title tags that specify the content subject which will also be displayed to searchers during SERP which is crucial for SEO and user accessibility.
- Insert an internal link in your URL. Based on the URL address, a searcher looking for a specific subject will see the content pertains to a definitive topic rather than a general reference to it that the user would need to click on the material to browse and determine its relevancy. Here is an example of a well-structured URL: www.example.com/Indianapolis-SEO-Digital-Marketing, and here is an example of a poorly structured URL: www.example.com/abc123.
- Best SEO practices are essential to promote the content on your page both because of marketability and usability factors. It must only pertain to the topic because of the subject. A website must also state the content focus in the title, URL, paragraphs, and alternative text.
- On-page optimization should always be laser-focused on a definitive topic whether it is a person, product, or thing. The main topic must also be used in sub-headings and text to show the relevancy. It must be original content that makes users want to click on it and share it. You must also include backlinks to the category page, subcategory, and website home pages.
- Create content that your readers will like but also find useful. Learn about your niche, the needs of your readers, and the information that they can’t currently locate through SERPs online. It allows you to gain a reputation with an industry standing because you create useful content that interests others. You can then branch out to build your brand and target followers.
While best SEO seems like a lot to take in, it’s all about adjusting to it and integrating expert advice as it relates to your website, readers, objectives, and business policy or procedures.
A CV or a curriculum vitae is the history of a person’s work experience summarized in a written form that you use when applying for a job. It is often used interchangeably with a resume. Some would argue that there is a difference between the two while others would say that it only matters depending on which continent you are.
Because the CV is the first thing that a future employer or HR personnel sees as a representation of yourself, it is essential to make sure that it stands out from the rest.
Here are three simple tricks that you can do to make sure that your CV stands out:
1. Make the design and format of your CV simple and easy to read
One of the most misunderstood points, when people are making a CV, is that the more elaborate the format and design of a CV is, the better it is or the more it will stand out to HR personnel.
On the contrary: HR personnel are not looking for the most elaborately formatted and designed CV. They want it to look pleasing and easy to read. What does that mean? Here are a few tips for achieving an aesthetically pleasing and easy-to-understand CV:
- Keep the design and format of your CV simple. Do not put unnecessary lines or margins and other designs in your CV. Keep it simple and neat.
- Place the critical information that you want to be found easily in strategic places. For example, your name and contact information should not be blending in. They should stand out so they can be seen easily.
- Each of your work experiences and description should be on bullet points to create more emphasis.
- Keep your education background concise to provide more space for work experiences. But you should also include awards that you have achieved while in school. For example, if you finished college with high honors, then add that, and so on.
- Make your CV easy to read by highlighting the headline in the first sentence. You can proceed to describe relevant details in the following sentences. But, again, keep them short but concise.
It can be challenging to find a balance between simple and boring designs. If possible, you should enroll in a short graphic design course to help you improve your skills in making your CV.
Keep in mind that the essential part of a CV is the content. So when making your CV, you should make sure that whatever format and design you have in mind, it should be able to highlight the content.
2. Be concise and professional in describing past work experiences
The key term here is concise, which means to give complete and clear information in a few words. So no need to use flowery words. Here are some other tips to keep your past work experiences description concise and professional:
- You should also use relevant jargon words applicable to the job you are applying for. This way, your future employer will know that you do know the industry.
- If you have some figures to show off your skills, make sure to include them. For example, in your past online marketing job experience, you have a precise number by which you have improved the company you have worked for, for instance, doubling their profits. So in the description of your past work experience, highlight this by writing: “My performance has increased the company profits by 200% ”, and so on.
- Emphasize your contribution to the company you have previously worked for. Many applicants tend to describe their job position rather than their accomplishments while working in their previous jobs. Remember, HR personnel are well aware of the job description of each position. So make sure to emphasize your contribution to the company and the skills you have developed while working there.
- Do not bad-mouth your previous employer. Bad-mouthing your former employer is very unprofessional and frowned upon by many HR personnel. No matter how bad your experience was with your last employer, do not criticize the company. If possible, skip it altogether in your CV and give more emphasis on what you have contributed to your previous workplace.
3. Tailor your work experiences so that it fits to what you are applying for
The purpose of a CV is to summarize your skills and work experience to see if you are an excellent fit for the company you are applying for. Usually, companies ask for a one or two-page CV. Therefore, what you write in those spaces have to matter to the company you are applying for.
This is where it is essential to customize your CV to make sure that you are only highlighting the skills and work experiences relevant to what you are applying for. Thus, no need to include your past waiting experience if you are applying for an SEO job.
No one in the HR department would like to read all your job experiences. Just give them the ones that you think will help in impressing them and will drive the point that you are the one they are looking for.
Looking for a good job is very competitive these days. That is why it is a huge asset when you know how to make your CV stand out from the rest. It is, after all, the first step to getting closer to being hired.