User experience (UX) is one of the most important factors potential customers consider before they click that purchase button. Sometimes, these would-be customers who don’t even know what exactly they’re looking for when it comes to UX. This means you’ll have to guide them into the realization that something amazing just happened to them using your website. If you want to learn how to do that, these five tips will help you.
Forbes defines user experience as the overall experience of someone while using a product. Please note that although UX is not exclusive for websites, this article will focus only on how you can improve the user experience of your business’ site.
Feedback is an absurdly underrated resource. The idea that consumers detail what they want for their money should send excitement to all business-minded people. The trick is knowing when and how to gather feedback.
Ideally, you’d gather feedback from every step of the customer life cycle. However, you can settle for those who have recently concluded business with you. Their feedback will give you a lot of insight into the journey they had. Remember to structure your survey as concisely as possible to avoid wasting anyone’s time.
Most importantly, learning from feedback and applying constructive changes to your site will certainly raise the level of user experience.
Make it Catchy and Snappy
Unlike the many online blogs that boast UX tips, your user interface has to actually make sense even to the most uninitiated. It won’t help anyone if your words and concepts are too technical to comprehend. This also means that the logic behind tasks in your website has to be coherent and user-friendly enough so that even first-time users will be able to navigate it freely.
Intuitive doesn’t mean it can’t be creative. Make sure your website still retains its appeal. Having the most user-friendly pages won’t mean much if the design and content don’t attract the people you want.
Customers are Smart
And as such, you should treat them with the trust they deserve. Make the information they need available. FAQs, when done right, can go a long way into helping convert a prospect.
Because of continuing updates to the algorithms of search engines, websites that offer good UX and valuable content are also favored to get higher SEO rankings. Gone are the days when one has to be sacrificed for the other and web builders found it difficult to balance SEO and UX. For more information about how you can optimize your website, it may be worth consulting with an SEO agency in the Philippines.
Make it Personal
Personalizing your marketing tactics to target particular prospects can yield amazing results. If you can take this concept and apply it to the inner workings of your website, you’ll find more engaged and easily convertible users.
You can personalize the experience of your registered users from onboarding to when they make each purchase. Keep them coming back for the chummy treatment your site offers.
Plan for Failures
Issues will inevitably arise as your users interact with your website. Some pages may fail to load. Some transactions may abruptly fall through. Some user accounts may get locked out. Whatever the issue may be, it is important that you have a quick and friendly system to address it.
Your after sales service is as important as the parts of your website that led to the sale. A chat option is a popular choice for websites. If you’re walking this route, make sure your chat representatives are knowledgeable, courteous, and prompt.
You can also be creative with failure. Broken pages and links can be turned around with the right humor and some well-placed working links.
Imagine you’re in an urgent call and the person on the other end asks you to write down a series of numbers. You struggle for a bit and finally manage to find a notepad and a pen. Whew! You thank the heavens for Dustin’s Car Wash for giving you the pen and paper combo that one time.
In today’s business landscape, you’ve likely gotten many freebies and promotional merchandise from one company or another. Being a small business owner yourself, you ask whether these items are effective marketing tools that can benefit you or simply gimmicks bordering on being a nuisance.
Here are the things you need to know about Merchandise Marketing.
Let’s talk about some stats.
According to numbers gathered by the US Small Business Administration, 99.3 percent of all businesses in Utah in 2018 are small business. There is a good chance that many of those 277,139 other businesses are your direct competitors. Standing out is a must and marketing can get you there.
Yes, a big portion of modern marketing is done on the internet. Around two-thirds of small business already have websites. Meanwhile, over half of those who don’t, plan to build one this year. Your website and overall online presence is a huge opportunity for you to dazzle potential customers with your products, but that is a conversation for another time.
Let’s talk about merchandise marketing.
Although similar, promotional marketing is a subset of merchandise marketing. The former uses merchandise as freebies and giveaways. Meanwhile, the merchandise marketing includes rewards for things like referrals and loyalty. Think of merchandise marketing as anything that involves giving away physical merchandise.
Merch is an abbreviation and the hip cousin of merchandise. The word was first used in the early 80s, but has since been gaining traction again with the growth in popularity of independent personalities and companies in social media. For many influencers, designing, selling, and giving away merch is a logical step in their career progression.
But what does this have to do with your laundry service? A lot. Those personalities understand that surrounding their consumers with (beautifully-designed) merchandise will not only raise awareness of their brand, but also cultivate customer loyalty.
How can you use merchandise to market your small business ?
There’s a line between effective merchandise marketing and being one of those (obnoxious) companies that have their logo on just about anything. Here are a few things to make sure you stay on the right side.
— Speaking of logos — sometimes, its better to leave them out of the merchandise. When rewarding a good client, you can opt to personalize merchandise for them instead.
— Pick your merchandise wisely. Ideally, your items are things that will be useful for your target audience. If your business is fixing computers, mouse pads may be great giveaways. There’s no rule against exploring merchandise outside your industry though. Just make sure your items still remind people what exactly it is you offer.
— Aim for items will longer shelf lives. You’ll want to give out things that will stay with your customers for a long time. Unless they’re seasonal food gifts. Those are very welcome.
— Reserve those gift bags for your best customers. You can welcome a new customer with a bunch of items with your name and logo on them but wouldn’t those items have more value and magnetism if they were given to your most loyal customers?
— Network with your suppliers, too. Don’t forget to have a good relationship with your suppliers as well. Chances are, you’ll have to outsource the production of your merchandise, and having friends in different packaging and container suppliers in Utah can help make your merchandise marketing adventure a breeze.
Merchandise marketing is a proven way to attract attention and keep interest. There are (maybe literally) infinite kinds of merchandise you can use to market your business. Find the best ones for you and good luck!
We live in an age where anything we could ever want is already available in the digital space of things. Fewer and fewer people resort to doing things manually because of the ease of use of their digital counterparts. One good example would be the simple telling of time. Analog watches are still all the rage for collectors and enthusiasts. But, if you want something that can give you the exact time right when you need it, digital watches should be your go-to.
Watches are a good example of the emergence of digital systems in society. Even in our place of work, more and more companies are adopting digital systems to introduce to the work process. The only problem with this is that not all employees are tech-savvy enough to understand and operate them. And you should not blame them. The drastic innovations of today make it hard for some people to cope up. But, this is exactly why everyone should train to be more digital-savvy. Here’s how and why.
Keeping Up with the Latest and Greatest
Right now, the average working age for most countries falls somewhere around the 50s and 60s. This means that the older generation pretty much rules the workforce. The problem here is that not all people are willing to adapt to the newest systems and demands of the industry that they are in.
These people will want to do things their way — the way that they have done things for years. While that may be the culture for some companies, they need to adopt these new systems if they want to become successful. So,some basic training with operating the computer and various software is a great first step. From there, you can start to ease in different training and seminars for your staff members.
Once they get the hang of things, you should see an increase in work efficiency across your company’s different divisions. Things are then streamlined to create a perfect order of things for the company. At the end of it all, everyone benefits from it because it requires less effort compared to the old ways.
Hiring Professionals to Fix Your Digital Systems
Even if you manage to train your staff with the basics, you still need the help of experts to keep everything afloat. For example, digital systems are prone to attacks from those with ill intent. Hacking and phishing are common. So, you should look for companies offering cyber security services. This way,your company will not suffer the same fate as those who did not prioritize safeguarding their work systems.
Aside from that, IT professionals can also help improve and maintain systems even if they are not office-based. They can help troubleshoot any problems with existing software. Also, when it is time to swap out or upgrade hardware, they can always come in for a visit to do so.
Humanity is evolving at a fast pace that it is sometimes hard to keep track of what is new. And with today’s demands about becoming adaptive in the workplace, teaching yourself and others to become digital-savvy is a great thing to do. So whenever you can, try to learn about how the digital systems work in your workplace.
Cloud integration has recently been adopted by the federal government as its IT modernization strategy’s central tenet. As a result, cloud service providers are on the rise as more companies shift to cloud computing to secure their data and reduce their hardware or infrastructure requirements.
Cloud-based platforms promise optimized workflows, increased productivity, improved flexibility, agility, and higher ROI. But every software that runs on the cloud has risks, threats, and weaknesses that can put critical data at stake. For this reason, cloud users should be fully aware of the risks involved in their platform and make sure that the responsibilities of mitigating them are clearly handled by their service providers. They should also adopt a platform that has an effective ServiceNow security incident response solution to reduce or prevent security threats.
Cloud Computing Security Risks
The following security risks in cloud computing have stemmed from its unique characteristics, but all of these can be mitigated when consumers are adequately informed and educated about the complexities involved.
- Visibility and control over data are reduced – With an external cloud service, companies lose some visibility and control over their operational data as they move to the cloud since the service provider will be partly responsible for the technicalities of the platform instead of the company having full control of it.
- Unauthorized use is simplified – Using a software tool that is not supported by the company’s IT infrastructure increases the risks of unauthorized data access and malware infection.
- Data leakage if separation controls fail – Although no such incident has been reported yet, it has been demonstrated. This can occur if a multi-tenancy cloud platform’s vulnerabilities are exploited.
- Incomplete data deletion – Because data is available to all authorized users, the remnants of a deleted file could still be available to the rest of the users and potential attackers.
- Credential safety – If a hacker manages to access the cloud using the stolen credentials of an administrator, the company’s critical data may be compromised.
- Authorized access may be abused – Employees and administrators from both the company and the service provider may abuse their authorized access, exploiting data and damaging the system.
- Users having inadequate knowledge about the cloud – Insufficient knowledge leads to various security issues, so it’s important to be properly educated about cloud platforms before using one. The IT should have a full understanding of its technicalities, and users should have backup file storage, among other responsibilities.
How to Protect Data
When companies see an opportunity to shift to cloud computing, the first step they should take is to educate themselves about it. After becoming fully aware of the risks, they should establish a process to keep their critical data safeguarded.
The IT team should know how much or how little control they have over the platform’s security features. It would be helpful and beneficial to choose a cloud platform that has an application that mitigates security risks, threats, and weaknesses. ServiceNow, for example, can be tailored to fit an organization’s specific needs.
It’s also important to understand the responsibilities of the service providers. Make sure their security policies are stringent and will be approved by your auditors. Identify all the gaps in the security measures to find out which ones you should manage on your end. Ensure that there will be credential management tools to prevent hacking threats. It also pays to learn more about high-tech security tools.
Don’t fully rely on the service provider when encrypting your data. Adopt a more secure encryption solution to protect data before uploading it to the cloud. Employ firewall solutions as well to protect your company’s network.
Study the guidelines of the Cloud Security Alliance to know the best practices in ensuring maximum data security. If you follow all the strategies in protecting your data on the cloud, you can reduce or eliminate the odds of unauthorized access, data leakage, system damage, and other security issues.
Some of the most memorable ads use emotional advertising techniques. According to psychology experts, humans have six basic emotions: happiness, sadness, anger, fear, surprise, and disgust. If you want to create compelling ads for your brand, you need to tap at least one of these feelings.
Many businesses have succeeded in using this strategy. If you’re planning to use emotional advertising for your brand, too, you can hire an ad agency in Melbourne. They can help you create and execute your marketing plans to launch your ad campaign. Here are some tips for appealing to human emotions in your ads.
Present ‘Good Vibes’
One of the best ways to succeed in this type of advertising is to make your audience feel good. Present content that will make anyone who sees it experience happiness. Take Coca-Cola’s ‘Open Happiness’ ad, for example. Instead of directly telling people to purchase their products, Coca-Cola advocates for sharing happiness with other people. Now, many people unconsciously think that buying a bottle of soda will make them feel happy.
Create Tear-Jerker Ads
Another powerful way is to make your audience cry. Yes, your campaign will be successful if they bawl their eyes out. Who will ever forget a video that made them cry, right?
One supermarket company in Germany used this method. Their ad video showed how a grandfather, who was living alone, wanted to see his family so badly. What he did was he faked his death. When all his children and grandkids arrived, they were surprised to see a table set for a celebration, just in time for the holidays. Then, the grandfather showed up and told everyone, ‘How else could I have brought you all together?’ The ad ended with a reminder that we should all come home.
Start a Conversation
Do not be afraid to stir up people’s emotions. You can also make your audience feel angry with your ad, but make sure that you place a surprising reveal at the end. This way, you can effectively convey your campaign. The ‘Always’ brand successfully used this method with the #LikeAGirl ad.
At the beginning of the video, people were shown portraying how women supposedly run, throw, and fight weakly or clumsily. Then, towards the end of the video, young girls were shown behaving differently when asked to act like a girl. They ran as fast as they could. They acted like they were the strongest people in the world. The ad ended with a message encouraging women to feel more confident about ‘being a girl’ because there is nothing wrong with being one.
The best thing about emotional advertising is that it does not directly tell people to make a purchase. Advertisements that touch on emotions often present realistic and relatable scenarios to their audience. The main goal is to let potential consumers remember your brand. If you create compelling emotional ads, people will unconsciously incorporate your brand into different scenarios and daily activities that they will eventually decide to purchase your products.