Are you looking for an easy and proven way to boost the revenue of your business? Whatever industry you are in, if you do not leverage the power of e-commerce, then you are leaving a lot of money on the table.
The reality is, most of the world has already moved online. Consumers are no longer waiting to get home and to their office to do their research and do emails. Also, people’s noses are always on the screens.
If you are not convinced yet, reports show that the value for the global e-commerce sales this 2019 is projected to be around 3.45 trillion dollars.
So, how does this affect you? In this article, we will walk you through the top nine reasons an e-commerce site can boost your business’ revenue.
1. Convenient for Customers
These days, more and more people are tapping into the convenience of online shopping.
Rather than spending hours on shopping malls and physical stores, a lot of consumers are buying stuff on the internet during their breaks. Even more, when the weather is particularly bad, and it is quite challenging to get to shop downtown.
The presence of the online market has made it relatively easy for busy people or people with special needs to shop and make purchasing decisions without the hassle of being in an inaccessible place.
2. Larger Audience Reach
An e-commerce website makes you easily tap the global market, where you could easily reach out and offer your products and services. Meaning you can do business with people worldwide, no matter the time zone or distance.
By having a site that is open 24/7, people could easily enjoy the round-the-clock convenience to be able to buy whatever they want, whenever they want it.
You will not be losing out sales, unlike a physical store, because you have an online shop that is open 24/7.
It is easier to sell your products and services online because you are selling them on an online platform. Unlike traditional retail businesses, you do not have to worry about the high cost of shop rentals, utility bills, and a large team of employees.
As a result, you will be able to sell your products and services at a more competitive price.
When you work with a professional design team, you will have a greater chance to come up with an e-commerce site that is highly customized and perfectly tailored to fit your needs.
A customized website lets you strategize better, which benefits and features you need to highlight more on your online store.
Moreover, it makes it easy to highlight your brand logo and other branding icons that work best for your business.
5. Better Conversion Rates
No matter how famous your brand is, if you have low conversion rates, your profits will be low as well.
An e-commerce site will help you boost your conversions because people can instantly buy from you rather than wait for your physical store to open.
6. Purchasing Decisions are Easily Influenced by Ecommerce
When people put their minds into buying something, they will usually start off on the internet.
That’s why you should consider your site as your showroom, where customers can easily check out the products you are selling and know why that particular product is right for them.
Now, imagine you have an e-commerce site, and people can conveniently buy that product in just a couple of clicks. You will get money from the purchase without physically opening a store.
A website that is well-managed, easy to navigate, and professional-looking can easily influence your customer’s buying decisions, simply by showcasing your products and services at its best. You will get better revenues as well.
7. Enhanced Customer Experience
A lot of people want to research a particular product or service first before buying them online. A well-designed e-commerce site will help them achieve that in the fastest and most convenient way possible.
A professional-looking site will let prospects know that you are committed to giving them the best possible customer experience, both online and offline.
You can also use your e-commerce site to connect with your audience via press releases and social media content.
8. Open All the Time
Although other physical stores like convenience stores, fast-food chains, and gasoline stations can manage to offer a 24-hour service, it is quite an impossibility for other businesses, especially if there is no internet.
One of the major advantages of having an e-commerce site is for your prospects to access your products and services at any given time, whether it is day or night.
Imagine if you are open 24/7, and how it could benefit your business. A lot of people may look up your products and services after work or school hours, at times where your physical office or business is closed.
The good news is that your website can serve as your 24/7 salesperson to answer any questions, and can generate leads (and even sales!) for your business.
9. Less Risk
Setting up an e-commerce store allows you to enjoy more profitability with fewer risks.
You are likely to employ fewer people with low chances of shoplifting, damages to your products, and working with rogue workers that could easily happen when you open a physical shop.
10. Greater Brand Awareness
When you have a business online, you will be receiving regular social media mentions, gaining brand new customers through search, and tapping into new markets online, which helps boost brand awareness.
As a result, more people are aware of your company and interested in purchasing what you have to offer.
Building a successful e-commerce site can also have a snowball effect. As more and more people share and spread the news about your products and services, your brand awareness grows, so as your sales.
Sure, you might be offering products and services in your physical store. But you also could not deny the value and convenience an e-commerce store offers.
You are also losing out on the opportunity of bringing those excellent products in front of the eyes of a larger market to gain more sales.
That’s why you should not let your anxiety and apprehension get in the way of setting up and creating an e-commerce site for your business.
Setting up an e-commerce store will give you a competitive advantage over your competitors who have not yet decided to embrace the world of e-commerce. A world where a lot of prospects are always looking for the easiest and the most convenient ways to purchase what they need, in spite of a busy lifestyle.
This article was written by Juliette Anderson.
Often, small business startups in the Philippines can’t afford to allow a big portion of the budget to good graphic design. But as your operations scale up, there is a need for outdoor signage, an online presence, and remarkable logo, among others. Here’s why you should consider reinvesting in professional graphic design to suit the needs of your growing business.
Startups run on tight constraints
Starting a small business requires time, effort, and dedication – often far more than a regular employee would invest in their full-time job. You have to draft your initial project study and analyze the fundamentals of the business plan. Then you file all the necessary permits and clearances, cobble up the required funding, and draft a team of trusted people to start things out on the right path.
Today more than ever, business owners are aware of the importance of strong branding and marketing. Yet amid all the considerations, compromises, and delegation of responsibility in the formative phase of your business, it’s easy to find that design gets bumped down in priority. This leads to solid business ideas possibly not reaching their target market, not quite hitting ideal goals, or just not achieving their full potential overall.
Still, if you’ve got a good concept and fundamentally sound business structure, you’ll survive, and thrive. And this leads to growth. So how do you move forward?
Establish your footing – then do an OODA loop
Self-improvement gurus often preach about the importance of the principle “Observe, Orient, Decide, Act” – the so-called OODA Loop. This strategic concept is used by top organizations and businesses to help them learn on the fly, and thrive in uncertain situations.
At its core, the OODA Loop works because it constantly makes you evaluate your mental models of how to operate. Instead of being stuck with the operations framework you started out with – a framework that might have been constrained by practical limitations, such as time and budget, that may no longer be a limiting factor – using the OODA Loop empowers you to rethink your models, adjust how you operate and look out for possible improvements.
Reinvest in design to communicate your growth
When considering how to take your business to the next level, most people would focus on stepping up existing operations – ramping up production of a key product, or expanding into new niches in the market. However, if you thoughtfully apply the OODA Loop to every aspect of your business, it should extend to branding – and you may realize that the initial design for your company, from the logo to your website and presentation templates, is in fact just as badly in need of reinvestment.
Your marketing team may have the data to point you in a certain direction when it comes to production or expansion, but they can also help to assess if your brand is still on point in communicating what your company does, or stands for. Professional marketing experts don’t just do analytics but also keep up to date with trends and collaborate with designers. There is no need to feel constrained and stick with your initial design if an opportunity exists to revamp your business aesthetic.
As most project managers can attest to, the so-called Project Management Triangle often constrains startups in terms of budget – and in the case of design, this means you may have started out with logos and branding that look cheap and rushed. As you grow your business, take your branding and design up a level too and observe the improvements that come with it.
A website is only as valuable as its content. If the content fails to meet the standards demanded by the audience and the industry, that blog will fail. Professional ghostwriters may help you produce compelling content that will sell your brand and products effortlessly.
Creating captivating content takes more than piecing together several words and sentences. It is a meticulous process only mastered by professionals. Here are techniques and tips that will help you produce the most compelling content for your website.
1. Choose An Area You Are Passionate About
Passion drives the creation of the best blogs and websites on the Internet. The enthusiasm about the topic inspires you to choose meaningful titles for your articles. It is also the fire that gives you the insights to write ideas that resonate with your target readers. Only a passionate writer can handle the demands of any blog. Passion also helps you sustain writing and production of content until the website can generate revenue.
2. Focus On Your Topics And Subtopics
Readers click on blogs and websites depending on the topics of articles posted on the site. The titles of content on your website must be captivating to read. They should elicit curiosity so that the reader desires to learn more. Use keywords that will capture the attention of search engine spiders and rank your website higher during organic searches.
The subtitles or subtopics should also be engaging. Sustained traffic on your website demands that the content highlighted by your title should be captured in the body. It will be frustrating to click onto an article only to find that it contains different information.
3. Create Dynamic Content
Content of different types makes your blog engaging. Prepare content in various formats like images, videos, graphics, and text, among others. Such variety caters for the needs of readers who prefer these differences. You break the monotony of having continuous text, images, or videos on your website.
4. Make Your Content And Blog Engaging
Develop content that causes the reader to desire to take the action of ordering goods or services. Place Call-to-Action strategically along with your articles. Make comments on images and provide narratives for videos.
Provide an opportunity for readers or visitors to make comments on articles, videos, and images on your website. Such engagement helps you to build a community that keeps visitors and fans returning to your site. It also makes the readers feel as though they are part of the team that has set up the blog. Such a blog will attract return traffic and buyers.
5. Use The Latest SEO Techniques
The value of a blog extends beyond its content to Internet perception. How do search engines read your website? SEO techniques, like the use of a competitive domain name, the addition of keywords, and captioning videos as well as photos, will raise the profile of your website.
Quality content can help you generate decent revenue with your blog. Hire professional ghostwriters to develop exciting content for your website. Their experience and prowess will turn your blog into the talk of the world wide web.
Blogging is an amazing way to create an audience for you and reach out to a wider audience. However, blogging is also widely used to increase website traffic. A blog offers remarkable versatility in fact, it is the most effective tool that you can use to build a community and keep a steady growth of your website through traffic
However, creating good quality content that has higher user engagement is not easy, you need to put efforts. But how can you make blogging effective? Blogging can be very overwhelming, especially when you know the value of a tool, however, it can be more frustrating to see your competitors get results while you sit there waiting for it. However, there are certain tools that you can use to improve your blogging. Let’s discuss in detail
Tools to Improve Blogs
It is important to choose the right topic for every blog. According to Strivers Edge, a blog for social media marketing must focus on topics related to social media. It should not expand to other areas as it will decline the quality of work.
BuzzSumo is a fantastic tool to make sure that the topic remains aligned with the topic on every blog post you create.
It is a very simple tool hence it is the most preferred one too. Combine the tool with brilliant content and you can definitely stay ahead of your competitors. The tool allows you to search the topmost results on a keyword you are going to write about.
While blogging quality content is the most important thing however, you must stay on the topic as well. It ensures the highest quality content strategy but also gives you the key to provide your audience with relevant information and data they are looking for.
Many bloggers do have to struggle with finding engaging and interesting blog topics, Are you one of them? There is no doubt that after a certain period of time it becomes difficult to generate blog topics over a period of time. For example, if you are a travel blogger you constantly need to update your audience with new topics and it can get very challenging to post content on interesting topics especially if your blog grows.
If you find it hard to generate interesting, latest and engaging topics then HubSpot Topic Generator can surely be of great help. The tool can provide to some of the most interesting topics to choose for your next blog post.
Readability Test Tool
Do you use any tool to test the readability of your content? If you just rely just on yourself to check the readability of content then there are chances that you might go wrong. No matter how good of a writer you are every blog post is not perfect. Therefore you must use Readability test tool to do this you can check it in three ways. You can test by the URL, referrer, or direct input.
Using the direct input method is the best because you do not want to tell you content strategy before it is completely published. All you have to do is enter the content in the text box and click on the calculate readability button. The result will show you how to decipher the data. Any content that is of high quality is easier to read and understand by the readers.
Here is the free list of Readability Test Tools:
Business CRM Tools to Increase Sales
1. HubSpot CRM
HubSpot CRM is a free tool available for business when it offers robust and very effective features. The functions include social media, a database of the company, drag and drop communicator. The tool offers some of the most important and basic features. It is very much suitable for both small and large businesses. You can download the software for free which is definitely added benefit. You can use the software to create contact profiles and detailed company and keep everything organized. You can also connect the system with all of the places where you conduct the sales proves like mobile phone, email, social media, website, etc.
The tool allows you to keep a track of all the customers’ details in one place which gives you a perfect way to keep the leads. You can also use the main module like sales data, lead management, marketing automation, partner management and many more.
One of the main highlights is the team can use the tool to be productive on the workplace as well as on the field. The mobile application for iOs and Android also offers customized reports and real-time data from the dashboards.
Pipedrive is superb software for business. It helps in organizing the leads which provide a clear overview of the sales process and allows you to focus on important detail. You can use the tool to effectively manage the organization’s sales pipeline.
In fact, you can turn on and off the modules as per your needs and improve the quality of your service. Some of the highlighting features include viewing the timeline, importing and exporting the simple data, email integration, and contact history.
Tools to improve the networking of the business
It is important to build a strong relationship with your network that helps in establishing trust and give an individual a better insight about their business. The tool helps you with accurate reports, learn about individuals before meeting them in person, get personal coaching. The resource allows you to contact each and every individual properly by giving it a more personal touch.
The tool can help you with finding new business contact in just one place very quickly and efficiently. The tool is simple to use and helps you in finding qualified prospects through automated lead generation and outreach process. The program also offers a search function that you can use to locate prospects by title, leads, industry, niche keywords, location and more. Now you can use this tool to immediately gather information of a business to business from professionals across the globe. The tool will take a follow-up and reach out to each individual you select.
The tool allows you to use social media data to get better leads and improve your networking. Oktopost is basically a social media post management platform that helps in building teams that want to create a transparent and clear network on LinkedIn. The tool also integrates some of the top resources like HubSpot and others. Now you can stay at the top of the conversation to focus on what matters the most.
If you are just getting started with Internet marketing, every advantage is crucial because the industry is highly competitive. The Internet Jetset – John Crestani course offers an edge that your competitors may not have. This Internet affiliate marketing program teaches strategies and tricks of the trade, with several industry experts coming in to discuss certain topics.
Here’s a quick review of the program and how it fares as an introductory course for beginner affiliate marketers.
Who is John Crestani?
John Crestani is an entrepreneur and the founder of the health supplement company, Nutryst. He is also an affiliate marketer with a large following on YouTube. His articles about digital marketing have been published by online magazines such as Forbes, Business Insider, and Entrepreneur.
Although there are some modules taught by guest experts, most are done by John Crestani. Each training module contains videos, links, exercises, and resources to help you understand the topic better. Below each module is a discussion area where you can get assistance or ask questions.
Below are some of the highlights of each module:
1. The Online Business Blueprint
This section contains the basics of affiliate marketing. Topics include how to drive traffic, recurring commissions, finding affiliate products, and automating your business.
2. Introduction to the Internet Jetset
This module helps beginners earn their first commission within 2 hours through signing up for Amazon Associates. This encourages those who have never made money online before to be proactive with marketing.
3. Choosing Your Niche
This module helps you choose your niche. It briefly touches on competition research, especially its importance on obtaining free traffic from search engines. The industry and products you choose will also dictate what affiliate marketing method is ideal for you.
This section provides a broad introduction to Search Engine Optimization or SEO. Although intermediate marketers may find a lot of the information too basic, it does help beginners understand how SEO will help with free targeted traffic.
This section has 12 videos on the basics of YouTube video marketing. It provides tips and strategies on getting free traffic through setting up your channel.
This module offers information on how to leverage traffic from Facebook to promote your affiliate offerings. However, this module does not teach you how to build or increase your following. More importantly, because of the change in Facebook’s algorithms, brand content will no longer be prioritized in people’s newsfeeds. This means that if you want to build your business on the platform, you will need to start paying for advertising.
7. Your Website
Taught by Ashley B. Coombe, this section will teach you how to set up your WordPress website. This module contains 15 videos, outlining a comprehensive and step-by-step process to help you with WordPress, themes, and plugins.
8. Copywriting Basics
This section offers training on writing good sales copy to increase your return on investment (ROI) and conversion rate.
9. Launch Jacking
This module contains strategies and tactics that you can use to take advantage of the traffic around upcoming brands and products. By building from the buzz surrounding their launch, you can earn affiliate commissions on those products and similar ones that you may want to promote.
10. Authority Review Sites
This module offers training on how to create niche sites. It contains strategies on how to become an authority on the chosen niche and make money.
11. Facebook Ads for Affiliates
This module contains training on a range of paid traffic method effects, including setting up your Facebook Ads campaign.
12. The 12-week Super Affiliate System
This module is essentially just a sales page for Crestani’s course for intermediate marketers, the Super Affiliate System.
Weekly Live Webinar
On top of the modules, the course also offers a weekly live webinar where Crestani personally answers any questions that you may have. This is why you’ll need to pay for a $47 fee monthly. Called the JetsetLIVE, this live webinar is scheduled every Friday, although replays can be found in the Jetset webinar repository.
Pros and Cons of the Course
John Crestani’s Internet Jetset course a good starting point for beginners in the affiliate marketing industry. It emphasizes the importance of generating free traffic, which is what sets it apart from most courses that only discuss the merits of paid advertising. You’ll also be able to learn a lot of unique tricks and strategies that you won’t find in other affiliate marketing courses.
Here are some of the pros and cons of the Internet Jetset course.
- Pros :
- Crestani is very active on the site and on the social media pages for the site. This is definitely an advantage since with a lot of the courses available today, you won’t be able to speak to the owner personally or even find them at all.
- The platform fosters a community of students that are very supportive and helpful. If you ever find yourself with questions regarding your business, you can reach out to either Crestani or the community, and you’ll find all the answers you need.
- The training is also topnotch. The training is provided in a step-by-step format so that it’s easy to understand and follow. Crestani and his team of experts seem genuine in their desire to help beginners and offer their support.
- Cons :
- The course is shorter than most and is really mostly suitable for beginners.
- Although there are great tips for generating free traffic, the module on SEO is lacking in depth and comprehensiveness. There’s a lot of topics in that area that are only just briefly touched upon or completely disregarded.
- You’d also have to be prepared to click out of the upsells and affiliate links to other products being marketed by Crestani. An example of this is MOBE, or My Online Business Empire, an extremely expensive affiliate program where you need to buy in on various levels before you can start earning money.
The Internet Jetset course is a great beginner’s course to affiliate marketing. However, if you are not careful with navigating through the course, you can end up paying a lot more than you intended. As long as you are focused on learning instead of buying, the Internet Jetset course can give you a solid foundation for the affiliate marketing world and equip you with the tools and strategies you need to succeed in your business.