It goes without saying that sales and social media marketing go hand in hand. You can have the best product in the world but if you’re not visible on various social media platforms, chances are, people won’t even know you exist. Now, most business owners think that simply uploading photos of their products online would suffice, but that’s not the case. With all brands using social media to reach out to their customers, the market has already become saturated. If you really want to boost your online sales, then you need to have the best social media marketing strategies.
Upload Content that’s of High Quality
Everything that you see on social media sites or various pages online is considered content. That said, social media marketing has a lot to do with posting high quality content. It’s an effective and efficient way to capture the interest of your potential customers. Quality content has to be concise, easy to understand, and engaging. It also has to contain a lot of visuals such as photos, videos, and infographics. Well, it is just not enough to add any random graphics but the infographics or images can give great value if you design them with online design tools. You’ll know your website has high-quality content when it receives countless shares on social media, click-through rates, conversions, and engagements.
Know What Your Target Customers’ Go-to Platforms Are
An effective marketing business strategy requires knowing where your target customers spend most of their time on. Do they often scroll through their Facebook timelines? Do they frequently upload photos on Instagram? Are they more into watching videos on YouTube? There are hundreds of platforms out there; it would be a waste to invest in ad placements on all of them. One of the best social media marketing strategies involves identifying which social media platforms have the highest concentration of your target customers. This will help you figure out what type of format your content should be.
Invest in Messaging Apps
Anyone who is selling products online will agree that they frequently receive queries about what they’re selling. An inquiry transforms into a sale when the customer receives answers to their questions in a short amount of time. However, if they find themselves waiting for hours for a simple reply, chances are they’ll look for other options. This puts the company at risk for getting negative reviews and getting tagged as one that has poor customer service. One way to address this would be to maximize messaging apps such as WeChat, Messenger, and WhatsApp. You may also consider getting a bot to reply to inquiries whenever you’re away from the computer.
Let Your Employees Share Their Stories
There’s value in letting your customers hear the stories of people working behind the scenes. It’s an online sales strategy that shows the human side of your business. In a way it also an effective way of letting your customers knows you’re not just about the money, and that you also care for your employees. People develop a deeper appreciation of businesses when they see that employees are treated fairly. They also learn to value the products more when they meet the people who made them. You can upload stories on Facebook or Instagram featuring one employee per week, or go live so they can answer questions from your customers on the spot.
Boost Engagement By Optimizing Your Content
One of the many ways to boost engagement on your website is through SEO and knowing the SEO latest trends. If you’re uploading on various social media platforms, then it’s crucial that you optimize for each one. Note that social media platforms have different requirements when it comes to optimizing content so make sure you always keep yourself updated.
Research shows that over two billion people on Earth own social media accounts. You need to capitalize on these numbers and do everything you can to reach out to them. Talk to them, tell them about your products, and show them why you deserve their time. Pique their interest, and make them excited to buy what you’re selling. Before you know it, you’ll have a large, loyal audience who are ready to buy your products in a heartbeat. Communicate with them, and before you know it, your online sales will be off the roof !
If you want to get your WordPress website to stand apart from the 64 million others, you must show your true colors, or rather, you should define a distinct website color scheme to represent your brand.
This is about more than getting your website visitors to think, “Ooh-la-la, this site looks sleek.” In fact, it turns out that the impact of your website colors hits deeper than aesthetic pleasure.
A study titled “Impact of color on marketing” stated that up to 90% of visitors’ snap judgments regarding products can be based on their impression of your brand’s color scheme.
What does this mean for you?
Having the wrong colors could result in missed purchases and site abandonments; having the right colors could generate increased purchases and higher traffic to your site.
But what exactly does it mean to have the right colors? And why do colors impact us deeply enough to influence our purchasing decisions?
We’ll be answering those questions and more in this article so that, by the end of it, you’ll have a good understanding of what makes a good color scheme for your websites.
Understanding Why Color Matters
It’s estimated that the average user will give you 8 seconds before they lose interest in your site and leave to browse someone else’s.
It may not be much, but that’s how long you have to make your case for why they should engage with your brand. And if you’ve branded yourself well using, among other things, aesthetically satisfying colors, you’ll be one step closer to growing a consistent following.
But why are some colors more pleasing than others?
In short, it has to do with color theory and our biological evolution.
The latter may sound far fetched, but consider for a moment how the color RED pops up everywhere in consumer culture, whether we’re talking about Coca-Cola, Budweiser, H&M, or the many other ‘red brands.’
As it turns out, our ancestral primates evolved to have superior vision compared to their counterparts. One key facet of said vision was the ability to distinguish ripe fruit, as well as the rush of blood to one’s face (blushing).
Both were critical for our development and survival as a species, so we’ve become acutely aware of those colors, among others.
Enter Color Theory
[Source: Unsplash, Efe Kurnaz]
The origin of color theory dates back to Isaac Newton when he used a prism to reveal the colors of the rainbow trapped in a beam of sunlight.
Since then, color theory has expanded to encompass a modern collection of guidelines relating to color schemes and the psychology of communicating with color.
There are many tools that help you decide which colors are complementary to each other and otherwise, but to use them effectively, you should know the relevant vocabulary.
Hue is what we mean when someone asks, “what color is this?” That being said, hue isn’t exactly a color. It’s like the basic material of a color that can be transformed in three ways via toning, tinting, and shading.
A color tint is created when you mix its hue with white.
A color shade is created when you mix its hue with black.
Toning occurs when you add both white and black to a color’s hue.
This is the property you use to distinguish how light or dark a color is, and it is determined by varying levels of whiteness. The more white there is in a color, the higher it’s value.
This expresses the purity of the hue and is measured by the amount of black, white, or grey in a color. Chromacity is also known as chroma.
A color saturation relates to how the color appears under different lighting conditions, i.e., how a color looks in daylight vs weak light. This is also known as intensity.
The Color Wheel & Modern Website Color Schemes
[Source: Unsplash, Malte Bickel]
You’ve most likely already seen this popular rainbow circle before.
A color wheel is a tool used by artists and designers to determine how different colors relate to each other, which in turn informs them on how colors can be used and combined for design.
There are different variations of the color wheel, but most are built out of primary, secondary, and tertiary colors. Below you’ll see how different websites have used color combinations to create visually engaging designs.
Monochromatic color schemes are popular for many reasons, but one of them is their undeniable harmony. Simply put, it’s hard to go wrong with this scheme. They’re built with one primary color with different shades and tones to support it.
To make an analogous color scheme work, you have to pick colors that sit next to each other on your color wheel. No contrast is actually necessary for this pallet.
This color scheme involves using colors that–you guessed it–are complementary to one another. Technically speaking, you want to use a mix of colors that appear across from each other on the color wheel.
The idea behind this color scheme is to create contrast.
Split-complimentary color schemes are similar to the previous except they utilize more colors. The contrasts here may be less distinguished, but it allows you to use more hues.
Triadic color schemes let you employ three separate colors that are equidistant on the color wheel, meaning that they are an equal distance from each other.
Although these prove a bit tricky when it comes to finding a balancing harmony, when you pull it off, you get stunning visuals to present to your visitors that are sure to leave a lasting impression.
Audience First Design
The types of color schemes you can use for your website aren’t limited to the ones displayed above. Indeed, there are many more, but these should be enough to give you an idea of where to start.
When you’re ready to decide on which colors you want for your website’s color scheme, keep your target in mind. You don’t just want to run with whatever colors you like; you want to choose colors that will leave a lasting impression on your specific target audience.
That being said, don’t forget to play around with the color wheel as you become more and more familiar with different color schemes.
Hey, I’m Dale! I’ve helped tens of thousands of people just like you from around the world build beautiful blog, portfolio, and business websites with our easy to follow guides and tutorials over at CreateAProWebsite.com.
From annoying ads that just won’t go away until you engage with them, to adblockers and websites with adblocker walls – the war on getting products and brands out there by every means necessary continues to rage. People simply hate being rudely interrupted and many will leave a website that has such intrusive ads or an adblocker wall.
If you feel your business is in dire need of a change in terms of your marketing efforts, then influencer marketing can be just the strategy for you. In the simplest of terms, by forging and nurturing relationships with influential people from your industry or on social media in general, you increase your customer base.
Being where your customers are
Just in case you woke up from a 10-year-long sleep: social media are the thing now. Even your grandma has created a Facebook profile and is praising you in the comment section under your photos. The trick is to first learn which social media is the most popular among your target audience and leverage that information.
Once you learn that information, it is time to look for influencers that are active on those social networks and whose words are respected in that community. Hiring celebrities to advertise your products on social media can be expensive and it won’t help with making your brand relatable. Your customers might also be celebrities but they will mostly comprise of ‘regular’ people so you need a ‘regular’ person to be your brand’s spokesman. When it comes to your marketing efforts, social media are the place to be.
Raise awareness about your brand
Reaching out to influencers will get your brand on the map because, as mentioned, people have grown weary of aggressive ads. The newest generations have seen all the tricks in the book and they mostly rely on recommendations of people who aren’t a movie or music superstars. They believe the word of a YouTube channel that started small or an Instagram profile of a working mom – in other words, they believe people that remind them of themselves.
Having influencers on your side is an excellent method but there are other tricks that can achieve maximum results. For instance, you can consider making your brand stand out by personalizing your domain name with a memorable extension such as .me, In Google’s eyes, .me is treated the same as .com, and as for your domain name security, it can be additionally protected with Domain Name System Security Extensions (DNSSEC) and a Registry Lock. Of course, it is also essential you choose a reliable domain registrar.
Increase search visibility
Guest blogging is proving to be a mighty link building strategy for brands from different industries. For starters, starting a blog will help establish your brand as an expert in your field owing to the information and tips and tricks that you share. This selfless sharing of important information will inspire them to purchase your products.
So, an influencer partnered with your brand will publish your articles on their blog, you will publish their blog posts, all the while the links to your website are finding their place on reputable blogs and websites. People will come across them while reading and by clicking them, find themselves on a landing page of your choice. Guest blogging that includes influencers is an excellent strategy for boosting your brand visibility and making your brand relatable as well.
Promote your content on a budget
Influencer marketing will ask for your time and effort, but luckily for many small businesses struggling to rise in the world of business, it will not demand a lot of your money. Paid marketing campaigns can be expensive and the results that they bring are mostly temporary, and in any business, it’s the long-term that counts.
Your costs in relation to the influencers can vary to a great degree because everything depends on the influencer. Some would want money, some goods, while some won’t charge you at all. The last group either doesn’t do that for the money or your brand is inspiration enough for them. Be that as it may, PPC (pay-per-click) campaigns can encompass the cost of the clicks and also monthly management fees.
Influencer marketing is an incredibly effective tool to raise awareness about your brand and target your audience more precisely. In addition to that, your website and blog’s search visibility can be increased with the help of influencers and guest blogging.
Also, this approach is cost-effective which makes it perfect for small businesses that are looking for a chance to join the big league. So, find your influencers and partner up so you can grow your business!
Jolene Rutherford is a marketing specialist – turned blogger, currently writing for technivorz.com. Interested in digital marketing and new technology trends. Love sharing content that can help and mean to people.
Kids use their phones, tablets, laptops, and other devices to play games online. However, the internet exposes them to many dangers, making it difficult for parents to pick the best online games for their kids. Besides, it’s not easy to get one that matches your family values and also excites your child. So, it’s necessary to research not only the price and usability but also the content.
Below are vital things to do when choosing online games for kids:
1. Talk to your child
Speak to your kid about their interests and the games they love most. Due to the growing concerns about kids’ online safety, the Entertainment Software Rating Board has since designed a rating for every video game. Thus, this should help you to determine whether the game is suitable for your child. The game rating also incorporates any issues that would come up later as your child continues playing since some games contain violence and war themes.
2. Download a demo version
Most of the best online games have a downloadable demo version and other free games. The developer site ensures that the site complies with the internet safety rules for kids. However, you should download the demo from a trusted website to avoid threats from malicious software.
If your child uses their phone to download apps containing adult content while playing, head to Google, and type “sell your phone online.” You’ll get many websites where you can trade the device for cash, and this will make your child more responsible.
There are various popular games online, but it’s your role as a parent to pick ones that don’t compromise your child’s security. Also, always watch your child as they play the best online games; some kids can easily download other apps containing unsuitable content, and this can be risky.
As search engine algorithms keep changing, it is becoming more and more important for businesses to keep track of SEO trends and keep their websites optimized in order to meet the requirements set by major search engines such as Google.
If you’re looking for a way to boost your digital marketing strategy and stay ahead of the competition, here is a list of major SEO trends you should watch out for in 2020.
Voice search as a dominant search method
With more users turning to voice search to visit the websites, either by using their smartphones or relying on home voice assistants such as Alexa, VSEO (Voice Search Optimization) is becoming increasingly important for businesses. In fact, the statistics show that voice searches accounted for half of all the online queries made in 2019, so we can expect the trend to continue in the next year.
With the development of voice capturing technologies and the increasing number of users doing their shopping through voice search, businesses are expected to optimize their websites as a response to the increasing number of voice-based queries. In essence, this means that the content that is being published on the websites should be able to accommodate this emerging search method, which can be done by employing long-tail keywords as one of the ways of optimizing websites for voice searches.
Professional SEO is a must
Other than making sure your website is optimized for human visitors and ensuring user-friendliness, you also want to keep in mind your other audience – search engines. To be able to get the desired results and thrive in the highly competitive online market in 2020, you need to ensure online presence, and the way it can be done is with the help of SEO.
Now, you need to keep in mind that SEO is a process that is time-consuming, and if you’re not an expert in the field, it can be quite stressful until you figure out how it works. Sometimes, it can even be counterproductive and you can end up doing more harm than good. On the other hand, by having a reliable white label SEO company and their team of professionals do your SEO, you’ll be saving time and energy, and you’ll also ensure optimal results thanks to an expert-curated SEO strategy.
Technical SEO and UX will be working together
According to SEO experts, 2020 is also predicted to be the year when UX and technical SEO will be joining forces. In the past, most SEO trends were geared towards meeting the requirements set by the search engines.
This year, the digital marketing game is evolving, and we’ll be seeing a lot more trends that focus on providing the visitors with good user experience and high-quality, useful content and then tackling technical SEO afterward. Some of the examples of the two becoming increasingly linked include the emergence of mobile-first design as well as relying on knowledge graphs to enhance search engines’ results. So, for businesses aiming to generate more traffic and get more clicks, there’s no way of ignoring either of the two factors as they’ll be working together in determining the rankings.
Quantity as important as the quality
While the quality of the posts you publish will remain as one of the key factors in attracting the audience to your website in 2020, increasing the length of the articles and posts is what will get you more visibility. The reason for this is the fact that many users search for longer articles (optimally around 2000 words or more) that are comprehensive and answer all their questions, even though they take longer to read.
On the plus side, many individuals prefer to get their information from one single website they deem reliable. This, in turn, ensures more visits to the website, and the longer the users stay to read the articles and posts, the higher your organic traffic will be. Therefore, to please Google’s ranking algorithms, publish consistently and only post high-quality, lengthy content and you’ll have no trouble maintaining the appearance of an active website.
Snippets as a key feature
Another SEO trend for this year will be driving clicks to websites with the help of Featured Snippets. This feature often pops up on the so-called “Position 0”, which is right above the first organic search result. What this means for websites is that, even though they’re not appearing as the number one search result, they’re still able to attract more organic traffic.
Judging by the statistics, more than half the clicks from Google are generated through Featured Snippets. The way it works? The user is able to get valuable information from the Snippet while still wanting to learn more. Aim to answer their question and you’ll be setting yourself up for that #0 position everyone’s trying to get to.
Whether you’re on the lookout for new ways of improving your SEO ranking or you’re trying to maintain your position and prevent your ranking from dropping, keeping up with the ever-evolving SEO trends is key to staying relevant with all the changes and keeping your website up-to-date. Judging by the forecast, 2020 will be quite a busy and competitive year in the world of SEO, but if you manage to stay on top of industry trends, you’ll be well on your way to driving more targeted traffic to your website.