Blogging is an amazing way to create an audience for you and reach out to a wider audience. However, blogging is also widely used to increase website traffic. A blog offers remarkable versatility in fact, it is the most effective tool that you can use to build a community and keep a steady growth of your website through traffic
However, creating good quality content that has higher user engagement is not easy, you need to put efforts. But how can you make blogging effective? Blogging can be very overwhelming, especially when you know the value of a tool, however, it can be more frustrating to see your competitors get results while you sit there waiting for it. However, there are certain tools that you can use to improve your blogging. Let’s discuss in detail
Tools to Improve Blogs
It is important to choose the right topic for every blog. According to Strivers Edge, a blog for social media marketing must focus on topics related to social media. It should not expand to other areas as it will decline the quality of work.
BuzzSumo is a fantastic tool to make sure that the topic remains aligned with the topic on every blog post you create.
It is a very simple tool hence it is the most preferred one too. Combine the tool with brilliant content and you can definitely stay ahead of your competitors. The tool allows you to search the topmost results on a keyword you are going to write about.
While blogging quality content is the most important thing however, you must stay on the topic as well. It ensures the highest quality content strategy but also gives you the key to provide your audience with relevant information and data they are looking for.
Many bloggers do have to struggle with finding engaging and interesting blog topics, Are you one of them? There is no doubt that after a certain period of time it becomes difficult to generate blog topics over a period of time. For example, if you are a travel blogger you constantly need to update your audience with new topics and it can get very challenging to post content on interesting topics especially if your blog grows.
If you find it hard to generate interesting, latest and engaging topics then HubSpot Topic Generator can surely be of great help. The tool can provide to some of the most interesting topics to choose for your next blog post.
Readability Test Tool
Do you use any tool to test the readability of your content? If you just rely just on yourself to check the readability of content then there are chances that you might go wrong. No matter how good of a writer you are every blog post is not perfect. Therefore you must use Readability test tool to do this you can check it in three ways. You can test by the URL, referrer, or direct input.
Using the direct input method is the best because you do not want to tell you content strategy before it is completely published. All you have to do is enter the content in the text box and click on the calculate readability button. The result will show you how to decipher the data. Any content that is of high quality is easier to read and understand by the readers.
Here is the free list of Readability Test Tools:
Business CRM Tools to Increase Sales
1. HubSpot CRM
HubSpot CRM is a free tool available for business when it offers robust and very effective features. The functions include social media, a database of the company, drag and drop communicator. The tool offers some of the most important and basic features. It is very much suitable for both small and large businesses. You can download the software for free which is definitely added benefit. You can use the software to create contact profiles and detailed company and keep everything organized. You can also connect the system with all of the places where you conduct the sales proves like mobile phone, email, social media, website, etc.
The tool allows you to keep a track of all the customers’ details in one place which gives you a perfect way to keep the leads. You can also use the main module like sales data, lead management, marketing automation, partner management and many more.
One of the main highlights is the team can use the tool to be productive on the workplace as well as on the field. The mobile application for iOs and Android also offers customized reports and real-time data from the dashboards.
Pipedrive is superb software for business. It helps in organizing the leads which provide a clear overview of the sales process and allows you to focus on important detail. You can use the tool to effectively manage the organization’s sales pipeline.
In fact, you can turn on and off the modules as per your needs and improve the quality of your service. Some of the highlighting features include viewing the timeline, importing and exporting the simple data, email integration, and contact history.
Tools to improve the networking of the business
It is important to build a strong relationship with your network that helps in establishing trust and give an individual a better insight about their business. The tool helps you with accurate reports, learn about individuals before meeting them in person, get personal coaching. The resource allows you to contact each and every individual properly by giving it a more personal touch.
The tool can help you with finding new business contact in just one place very quickly and efficiently. The tool is simple to use and helps you in finding qualified prospects through automated lead generation and outreach process. The program also offers a search function that you can use to locate prospects by title, leads, industry, niche keywords, location and more. Now you can use this tool to immediately gather information of a business to business from professionals across the globe. The tool will take a follow-up and reach out to each individual you select.
The tool allows you to use social media data to get better leads and improve your networking. Oktopost is basically a social media post management platform that helps in building teams that want to create a transparent and clear network on LinkedIn. The tool also integrates some of the top resources like HubSpot and others. Now you can stay at the top of the conversation to focus on what matters the most.
If you are just getting started with Internet marketing, every advantage is crucial because the industry is highly competitive. The Internet Jetset – John Crestani course offers an edge that your competitors may not have. This Internet affiliate marketing program teaches strategies and tricks of the trade, with several industry experts coming in to discuss certain topics.
Here’s a quick review of the program and how it fares as an introductory course for beginner affiliate marketers.
Who is John Crestani?
John Crestani is an entrepreneur and the founder of the health supplement company, Nutryst. He is also an affiliate marketer with a large following on YouTube. His articles about digital marketing have been published by online magazines such as Forbes, Business Insider, and Entrepreneur.
Although there are some modules taught by guest experts, most are done by John Crestani. Each training module contains videos, links, exercises, and resources to help you understand the topic better. Below each module is a discussion area where you can get assistance or ask questions.
Below are some of the highlights of each module:
1. The Online Business Blueprint
This section contains the basics of affiliate marketing. Topics include how to drive traffic, recurring commissions, finding affiliate products, and automating your business.
2. Introduction to the Internet Jetset
This module helps beginners earn their first commission within 2 hours through signing up for Amazon Associates. This encourages those who have never made money online before to be proactive with marketing.
3. Choosing Your Niche
This module helps you choose your niche. It briefly touches on competition research, especially its importance on obtaining free traffic from search engines. The industry and products you choose will also dictate what affiliate marketing method is ideal for you.
This section provides a broad introduction to Search Engine Optimization or SEO. Although intermediate marketers may find a lot of the information too basic, it does help beginners understand how SEO will help with free targeted traffic.
This section has 12 videos on the basics of YouTube video marketing. It provides tips and strategies on getting free traffic through setting up your channel.
This module offers information on how to leverage traffic from Facebook to promote your affiliate offerings. However, this module does not teach you how to build or increase your following. More importantly, because of the change in Facebook’s algorithms, brand content will no longer be prioritized in people’s newsfeeds. This means that if you want to build your business on the platform, you will need to start paying for advertising.
7. Your Website
Taught by Ashley B. Coombe, this section will teach you how to set up your WordPress website. This module contains 15 videos, outlining a comprehensive and step-by-step process to help you with WordPress, themes, and plugins.
8. Copywriting Basics
This section offers training on writing good sales copy to increase your return on investment (ROI) and conversion rate.
9. Launch Jacking
This module contains strategies and tactics that you can use to take advantage of the traffic around upcoming brands and products. By building from the buzz surrounding their launch, you can earn affiliate commissions on those products and similar ones that you may want to promote.
10. Authority Review Sites
This module offers training on how to create niche sites. It contains strategies on how to become an authority on the chosen niche and make money.
11. Facebook Ads for Affiliates
This module contains training on a range of paid traffic method effects, including setting up your Facebook Ads campaign.
12. The 12-week Super Affiliate System
This module is essentially just a sales page for Crestani’s course for intermediate marketers, the Super Affiliate System.
Weekly Live Webinar
On top of the modules, the course also offers a weekly live webinar where Crestani personally answers any questions that you may have. This is why you’ll need to pay for a $47 fee monthly. Called the JetsetLIVE, this live webinar is scheduled every Friday, although replays can be found in the Jetset webinar repository.
Pros and Cons of the Course
John Crestani’s Internet Jetset course a good starting point for beginners in the affiliate marketing industry. It emphasizes the importance of generating free traffic, which is what sets it apart from most courses that only discuss the merits of paid advertising. You’ll also be able to learn a lot of unique tricks and strategies that you won’t find in other affiliate marketing courses.
Here are some of the pros and cons of the Internet Jetset course.
- Pros :
- Crestani is very active on the site and on the social media pages for the site. This is definitely an advantage since with a lot of the courses available today, you won’t be able to speak to the owner personally or even find them at all.
- The platform fosters a community of students that are very supportive and helpful. If you ever find yourself with questions regarding your business, you can reach out to either Crestani or the community, and you’ll find all the answers you need.
- The training is also topnotch. The training is provided in a step-by-step format so that it’s easy to understand and follow. Crestani and his team of experts seem genuine in their desire to help beginners and offer their support.
- Cons :
- The course is shorter than most and is really mostly suitable for beginners.
- Although there are great tips for generating free traffic, the module on SEO is lacking in depth and comprehensiveness. There’s a lot of topics in that area that are only just briefly touched upon or completely disregarded.
- You’d also have to be prepared to click out of the upsells and affiliate links to other products being marketed by Crestani. An example of this is MOBE, or My Online Business Empire, an extremely expensive affiliate program where you need to buy in on various levels before you can start earning money.
The Internet Jetset course is a great beginner’s course to affiliate marketing. However, if you are not careful with navigating through the course, you can end up paying a lot more than you intended. As long as you are focused on learning instead of buying, the Internet Jetset course can give you a solid foundation for the affiliate marketing world and equip you with the tools and strategies you need to succeed in your business.
In a social media-centric world, traditional marketing might seem obsolete. Television and radio advertisements don’t appear to have the reach they use to. Posters, business cards, and brochures just seem like a waste of paper.
But don’t get rid of your ink just yet. Even though digital marketing has made its impact, there are still benefits to using traditional marketing methods and stocking up on printer ink. Read on to learn how you use both approaches to effectively reach your audience.
Before you consider whether to create a social media account or a commercial for your business, this is practical advice for all aspects of running a business. You should know what kind of products or services your audience is looking for and what they expect from your company.
Understand Your Audience
Understanding your audience is important because it helps you figure out the best way to reach them. Consider factors such as:
- Online presence – How often do your customers use the Internet to search for products such as yours? How long do they stay on your website, and what other pages are they looking at?
- Reachability – When will your audience most likely come in contact with your marketing campaigns? Will they see advertisements during their workday, or when they are relaxing in the evening?
- Spending habits – What is your audience willing to spend on a product like yours? Where do they normally make purchases: in store or online?
After analysing these factors, you’ll likely find that the best way to market is through a combination of both traditional and digital methods. You can use the data collected to determine which specific tactics you should place most of your focus on.
Example of Combining Marketing Techniques
Say you own a company that sells children’s bicycles. You might put out a TV commercial that shows how much fun the bikes are. Kids that see the commercial might then ask their parents for the bike as a Christmas or birthday present.
In addition to the TV commercial, you also run a PPC campaign. Parents that tend to do their shopping online might see the ad and be compelled to buy the bike for their child.
These two kinds of marketing campaigns obviously take a different approach. The TV commercial is colourful, fun, and designed to capture a child’s attention. The PPC campaign, on the other hand, is encouraging parents to make a purchase.
Even though they are different in design, these two techniques work together to achieve the same goal – selling more bikes.
Do What Everyone Else Isn’t Doing
The fact that many businesses today overlook traditional marketing can be advantageous. If local businesses in your area are neglecting TV commercials/print materials, you can fill that vacuum. With a proper online presence AND advertisements plastered around your area, you can get the word out to as many people as possible.
Perhaps most importantly, mixing these methods allows you to reach customers at the ideal time and place. Over the Internet, conversions and purchases happen that lead to increased sales. Offline, customers engage with your brand and often end up spreading the word. If you were to just stick to one method of marketing, you could be limiting the potential of your company’s reach.
One Can Benefit from the Other
If you invest into both traditional and digital marketing, you’ll find that both methods can benefit each other. A link listed on a business card or poster can drive traffic to your website. Conversely, a customer that sees an ad for your business online and then on a billboard the next day will be reminded twice about you and what you sell.
So before you neglect traditional marketing completely, remember these reasons why traditional marketing won’t ever be disadvantageous.
A Quick Overview of Facebook
How much do you know about Facebook? If you’re like most people, you probably know that it’s a social media channel headed up by Mark Zuckerberg. You’ve probably also heard about the scandals that have been associated with the channel, but not a whole lot else.
Don’t feel alone – most Facebook users go there to relax and connect with others. How much do you need to know about the company to do this? That said, learning more can be interesting.
We’ve got a great resource for you. The 99Firms’ editorial team created the infographic that we’ve posted on this page. It’s jam-packed with statistics and facts that will help you become an expert on Facebook in less than 10 minutes.
Why would this be useful? If you have a business and want to advertise on the site, it’s important to know how it works and which people hang out on the network. Does your target audience use the site? Who can you reach? When is the best time to post?
The infographic is the perfect place to start when it comes to gathering that information.
For the rest of this post, we’ll take a closer look at some of the info you’ll find there.
The Demographics of Users
Here are some interesting demographic statistics that can be helpful for both bloggers and SMM companies :
- It seems that more women than men use the site, but there isn’t much difference. Around 74% of women, as opposed to 62% of men, use Facebook.
- Users between 18 and 34 account for 23% of female users and 34% of male users. Support dwindles in the under-18 and over-65 categories.
- In terms of income, the site is popular with income groups across the board. People earning under $30,000 per annum are just as likely to use the site as those earning over $100,000 a year.
- The site is also popular across the board with people of many different educational qualifications.
- 51% of users visit the site more than once a day.
It’s Not All Good News
As with anything online, there are those who abuse the system. Cyberbullying is a real problem on the site, with 87% of attacks occurring there. Eight out of ten teens think that it’s a lot simpler to get away with cyberbullying than it would be in the real world. Trolling and bullying are very common on this platform.
Another thing to consider is that more than 270 million accounts are fake profiles. The reasons for people to create a fake profile are numerous and might include:
- Maintaining anonymity.
- Creating a false persona to stalk someone or find a new victim. Pedophiles often create a false account to lure youngsters to them.
- Creating a false persona to commit frauds. You know those people who try to friend you without you ever having met them? Those are likely to be fraudsters out to make some easy money.
- Creating a throw-away persona to cyberbully someone, spread hate speech, or spread fake news.
What it boils down to is simple – this social media channel has a lot of fans. Like with anything in life, though, you do get those who aim to abuse the system.
The success rate for an e-commerce website is ultimately based on the number of conversions it gains in a periodic cycle. Not only it allows the generation of new leads, but keeping the already-attached customers with you must be your top priority. Along with current marketing tactics and feasible services, it is critical to provide your user with an environment that engages them best. More you engage your customers, higher the chances of sales.
Since the competition is very tough in the e-commerce business as according to GoDaddy, on average 16 websites are being launched per day. Hence it is crucial to infuse the latest technology and smart tactics to your business.
Why you should migrate to Magento 2 ?
Magento 2 could be the solution for you to provide your users with a platform that is very much suitable. Dealers are still confused upon migration to Magento 2 from Magento 1. Let’s have a brief look at why you should migrate to Magento 2.
- Reduces the chances of paying for development repeatedly.
- Many agencies are still looking to build a case study about Magento 2 for new businesses.
- Introduction of new features and functions.
- Improved scalability, product imports, and better admin interface.
According to stats, about 50,314 sites are using Magento 2, and of them, 4,181 websites rank in top 1m.
Boost-Up Magento 2 Store Sales
It provides e-commerce industry a platform with several facilities which is based on an open source technology. Along with a content-controlled environment and flexible shopping cart system, it also enables the dealers for ground-breaking promotion, search engine optimization and suitable tools for catalog management. All this combined to result in improved performance and goals.
Using the below tips you can increase your Magento 2 store sales rapidly.
1. On-Site Pop-Ups
People consider pop-ups obnoxious while it works actually. If utilized correctly, they can all alone win for you. You may use artificial intelligence to target the audience accordingly. Right pop-up for the right audience could be the key to success. Different extensions enable you to create eye-catching pop-ups that convert.
- You can always collect the emails of new customers by offering them a free sign up and some attractive discounts. Check the ways of establishing an appealing registration form.
- Creating a sense of urgency often grabs a customer’s attention. Show them a rundown clock for an expiry time of your timely sales.
- Set-up exit-intent pop-ups on configured time.
- Set up flash sales to the users who are reaching you through emails, Adwords or about to leave your website. It will generate a thought that they are unique and the discount is for them only.
2. User-Friendly Searches
Very often dealers neglect this feature offered by Magento 2. It can engage your customers with your webpages for a long time. Almost every website possess this feature, but not all of them utilizes it to the best.
Users who spend time searching on your store are more likely to purchase as they are looking for some product and has a clear intention of what to buy.
So keep a proper check on your website searching abilities and install suitable extensions to avail following facilities from search bar:
- Utilize Search AutoCorrrection to fix the spellings.
- Show your customer the relevant product once they start typing using Search AutoComplete.
- Add visuals and thumbnail images of the product in the search bar as it provides a clear overview of the product without wasting too much time.
Site searches not only provide your customers with a facility to look around their favorite products but also help you to analyze the behavior of your customers.
- It gives you an idea of what customers like the most.
- Let you know if any out of stock item is in demand.
- Using this analysis, your automated email system will order your merchandise if any product is needed in the store.
3. Content First Approach
Your content serves as the very first interaction of your store with your consumer. If the content is appealing, it will force customers to be with you and make them to your sales funnel.
When you place engaging content at the top of the funnel, your visitors will ultimately find the brand while searching for the products. If your brand attracts them, they will make a purchase. Tools like AustralianMaster and Crowd Writer can be utilized to create content that really converts.
4. Adopt Extensions
Many extensions are available for Magento 2. However, using them to their perfection is the primary key to success. Consider some below-described extensions to increase your store sales.
Live chats build a sense of trust in your customers. Install live chat extension to support your users 24/7.
Utilize Marketing Automation to for AI-powered up-sell and cross-sell products and many more.
Most of the e-commerce visitors and buyers use mobile phones for making purchases. Make your website mobile-friendly using content customization extensions.
These extensions, tools, and tips will surely help you with increase your Magento 2 sales.
Author Bio: Stella Lincoln is a mother of two cute daughters who live in California. She is currently working as a front-end developer at Academist Help and a science tutor at MHR Writer. She has a great interest in technological advancements and loves to travel the world to explore nature.