Creating Modern Color Schemes for Websites (with examples)
If you want to get your WordPress website to stand apart from the 64 million others, you must show your true colors, or rather, you should define a distinct website color scheme to represent your brand. This is about more than getting your website visitors to think, “Ooh-la-la, this site looks sleek.” In fact, it turns out that the impact of your website colors hits deeper than aesthetic pleasure. A study titled “Impact of color on...
What Is Influencer Marketing And When Should You Use It?
From annoying ads that just won’t go away until you engage with them, to adblockers and websites with adblocker walls – the war on getting products and brands out there by every means necessary continues to rage. People simply hate being rudely interrupted and many will leave a website that has such intrusive ads or an adblocker wall. If you feel your business is in dire need of a change in terms of your marketing efforts,...
Choosing Video Games For Your Kids – Tips For Parents
Kids use their phones, tablets, laptops, and other devices to play games online. However, the internet exposes them to many dangers, making it difficult for parents to pick the best online games for their kids. Besides, it’s not easy to get one that matches your family values and also excites your child. So, it’s necessary to research not only the price and usability but also the content. Below are vital things to do when...
Emerging Trends That Will Shape SEO In 2020
As search engine algorithms keep changing, it is becoming more and more important for businesses to keep track of SEO trends and keep their websites optimized in order to meet the requirements set by major search engines such as Google. If you’re looking for a way to boost your digital marketing strategy and stay ahead of the competition, here is a list of major SEO trends you should watch out for in 2020. Voice search as a dominant...
How To Write Blog Posts That Increase Conversion Rate
You are a great and talented blog post writer. However, you find it hard to attract the traffic you require for your blog posts. With the high number of websites writing similar blog content, you need to be astounding. Your Content needs to be the best online. That will help you gain your target traffic online once you post a new blog post. It is if you follow the following rules that will increase the conversion rate. To seek for...
5 Tips To Improve Your Website’s User Experience
User experience (UX) is one of the most important factors potential customers consider before they click that purchase button. Sometimes, these would-be customers who don’t even know what exactly they’re looking for when it comes to UX. This means you’ll have to guide them into the realization that something amazing just happened to them using your website. If you want to learn how to do that, these five tips will...
Merchandise Marketing For Your Small Business
Imagine you’re in an urgent call and the person on the other end asks you to write down a series of numbers. You struggle for a bit and finally manage to find a notepad and a pen. Whew! You thank the heavens for Dustin’s Car Wash for giving you the pen and paper combo that one time. In today’s business landscape, you’ve likely gotten many freebies and promotional merchandise from one company or another. Being a...
Why You Should Train Your Employees To Be More Digital-Savvy
We live in an age where anything we could ever want is already available in the digital space of things. Fewer and fewer people resort to doing things manually because of the ease of use of their digital counterparts. One good example would be the simple telling of time. Analog watches are still all the rage for collectors and enthusiasts. But, if you want something that can give you the exact time right when you need it, digital...
Cloud Computing: Security Risks And How To Protect Your Data
Cloud integration has recently been adopted by the federal government as its IT modernization strategy’s central tenet. As a result, cloud service providers are on the rise as more companies shift to cloud computing to secure their data and reduce their hardware or infrastructure requirements. Cloud-based platforms promise optimized workflows, increased productivity, improved flexibility, agility, and higher ROI. But every...
Emotional Advertising: How To Incorporate Emotions In Your Ads
Some of the most memorable ads use emotional advertising techniques. According to psychology experts, humans have six basic emotions: happiness, sadness, anger, fear, surprise, and disgust. If you want to create compelling ads for your brand, you need to tap at least one of these feelings. Many businesses have succeeded in using this strategy. If you’re planning to use emotional advertising for your brand, too, you can hire an...
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