Links are important – But You Shouldn’t Link Just For Having Links

Links are the most important key for internet users to navigate on the internet and to go to places they desire whether it is on kids’ website or government website. The importance of links have linksbecome widely popular well known by many internet marketers and link builders in order to increase the popularity of their websites and drive more targeted visitors that could turn into their clients.

However, there are two important factors that you should look at before you praise links so much and value it as it will help determine how your website will succeed in your industry. Most people don’t think about this and they continue to look at links as the key to success. Although, this may seem correct in some ways, it will always be important and will never be ignored by search engines. To understand more deeply the importance of links and why you should not build for links, below is an in-depth explanation that you might want to consider reading for a while.

We all know that links are the most valuable part of a website. It is the only way for us to go to one page to another page of the website. More importantly, your website will benefit in the long run if high quality valid links are build from authority websites which is one of the main reasons why links are important.

Why Links are important ?

  • Helps your website gain exposure – Once your website gets an inbound link from another highly website, you will be seen as an authoritative website by other people as your website was used as reference in a high quality content with huge amount of traffic volume regularly.
  • Helps your website gain authority – In the long run, if your website always receives an inbound link from another websites related to your industry, your website will gain authority and will increase the chance of succeeding in the competition in your niche. It will also build more reputation to your website which will benefit your website performance in the long run.
  • Helps your website succeed – Being used as a reference by other authoritative website is definitely a good opportunity for a website. It will attract more attention of potential readers especially if the content of the article that your website is linking to is an evergreen content! Evergreen content is always beneficial to its targeted readers, so it is surely no doubt that your website will continuously receive incoming visitors from time to time.

Despite the positive effects of links to for websites, having links can also have negative effect. Most people are not aware of the negative side of building links. It can potentially damage your website and affect your business if done improperly. Below is the main reason why you should not build for links for the sake of having links.links

Why building links should be done carefully ?

  • Links can be manipulated – Well unfortunately, most website owners tend to spend a lot of effort and dedication to make their website appear in SERPs, so they always spend their time to build links, links and links to increase the referring domains to their website in purpose. Especially if your website is receiving its links mostly from web directories and article directories online.
  • Can harm your website performance – Most people are not aware of this but if a website gets a lot of inbound links within a short period of time, it is likely that your website will have problem with its performance in SERP which can affect your traffic and online reputation.

Outgoing or incoming links do matter in SEO. It is the best way for a website to get discovered on the internet especially if there are lots of existing websites providing the same services that your website provides.

Kimo Rawlins is dedicated to keep his blog updated to provide unique information to his readers. He is also managing his website about hosting review to present relevant information to people who are planning purchase website hosting services

Author: Guest Author

This article was written by a Guest Author. If you want to guest post on this blog, please go through our Write For Us page. He or she either directly approached Lion Blogger with their article or were chosen by Admin.

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  • I have not long finished building my website but now I need to build up the traffic through social marketing and back linking. This is a great post about back links it has been very helpful and has guiding me in the right direction.

  • Nice article, yes links are important but they must come from high quality and related sites.
    The older methods of link building like article and web directory submission does not works much, it is time to move on and look for better ways to gain links.
    Links built through high quality content is the best way to go foreword.

  • What a great post. I think that linking is important, but it should always be relevant. For example, I might link in my review to another review of the same book, but not something random. And I will always hyperlink it so that it’s not a distraction for other readers. That’s so aggravating!

  • Hi,
    Building links to your website is essential step in SEO but as you said you should exactly understand linking and how to do them as sometimes it might decrease your ranking rather than increasing it, you should always link to and get links from authority, useful and most importantly relative websites, there is no point of an Internet marketing blog to link or get link from car washing services websites. Thanks for sharing these great tips about links importance and how to build them.

  • I agree with your last point. Link building must be done carefully because too many links in a short period of time will raise flags with the search engines — especially the almighty Google. Link building should be done naturally through building relationships with other bloggers.

  • Legitimate links to your site can also help boost traffic, for the simple reason that more potential customers are exposed to your site.

  • Okay, I get your point but I have a question.
    Should one be writing for the sake of search engines?
    I guess not.

    • No. Search engines recommend to write content for the benefits of its target readers. Thanks for dropping by Emmanuel 😀

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