Facebook Organic Reach Isn’t Dead Yet
Dec02

Facebook Organic Reach Isn’t Dead Yet

Facebook regularly evaluates its algorithms for how business pages get into users’ news feeds organically. In the end, Facebook seeks to provide a great experience for its users so they keep coming back, which means keeping the news feed relevant. Each time Facebook announces a change, marketers tend to get upset, but really, it’s a great chance to reevaluate your social strategy and the quality of information you’re producing....

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Why Facebook Live Could be the Best Choice for Your Business Marketing Needs
Nov20

Why Facebook Live Could be the Best Choice for Your Business Marketing Needs

Facebook has been trying to get in on the live video market for a while now – and their new Facebook Live platform isn’t just for friends and families to send each other content. It’s a powerful business tool. We’re going to look at how to create a live video event on Facebook to help promote your business. Facebook Live lets anyone with a Facebook account broadcast live video from their mobile (or PC) directly...

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5 Pieces of Advice on Effective B2B Facebook Advertising
Oct10

5 Pieces of Advice on Effective B2B Facebook Advertising

Have you ever read the instructions to complete a project and it called for a specific tool? Maybe it was a wrench or a screwdriver or even a hammer… But, in your mind, you were thinking it would require a tool quite the opposite of what it actually did. Of course, once you got further into the instructions, you realized they used the tool in a way you had never thought of… Well, that is kind of how B2B marketers are feeling when it...

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Things to Avoid Doing on Social Media
Sep15

Things to Avoid Doing on Social Media

Social media networks are meant to connect people with others. The success of social media has given these platforms the ability for brands to create a unique, far-reaching voice. As a result any business, regardless of its size, can reach monumental size and success by taking advantage of social media. While social media has its benefits, it also has the tendency to be misused. If you desire the best output, here are things you...

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Facebook Launches Hello, A Brand New Caller ID App
Apr26

Facebook Launches Hello, A Brand New Caller ID App

Facebook has launched a brand new caller id app – Hello which can be used to block unwanted calls. It has been developed by members of the Facebook Messenger team. The app was built over the period of last year. Whenever someone makes a call, you will get to know who is calling. The interface is very similar to another popular caller id app – Truecaller. The app is still in public beta testing and only usable in the US,...

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How to Increase Your Social Media Presence, Dramatically
Apr20

How to Increase Your Social Media Presence, Dramatically

No doubt, Marketers have been exploiting Social Media to reach millions of customers through various channels: Google Search, LinkedIn, Facebook, YouTube, Flicker, Vimeo, Bing, Pinterest, Vine, Google Plus, Tumblr, Flickr, Google Ads, Tweetdeck, Hootsuite, Bit.ly, Ow.ly, Foursquare, Slideshare, Emails and many more. However, the question remains, “what more can be done to make the best use of these tools ?” Twitter: Twitter is giving...

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Benefits of Social Media For Small Businesses
Feb25

Benefits of Social Media For Small Businesses

Competition and a great variety of offers, presented by many different companies, is more than visible within today’s economy, and it’s important to stand out somehow – given that your products and services are of the highest quality and impact, there still has to be that special something that will separate your company from the others. This is even more noticeable with small businesses that are only now booming and rising, and you...

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Facebook At Work : A New App Aimed At Enterprise Users
Jan18

Facebook At Work : A New App Aimed At Enterprise Users

Facebook recently launched it’s new app – Facebook At Work which is aimed at enterprise users. According to Facebook, multinational corporations will now be able to use this app to setup a communication system between their own employees similar to how Microsoft’s Lync works. The user’s Facebook At Work account will be completely separate from their regular account. The posts and updates that users share will...

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Facebook Gives Users More Control Of News Feed
Nov09

Facebook Gives Users More Control Of News Feed

With the latest Facebook update, it has given users more control of their news feed. You can now block specific updates, from your friend list or your likes. Facebook has been plagued by spam for years especially in the groups. The group moderators are not always available to monitor spam. As a result, the spam updates also appear in the user’s News Feed. Facebook has added a new Settings Menu, which shows you the friends you...

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Facebook Marketing After Recent Edge Rank Changes
Jan09

Facebook Marketing After Recent Edge Rank Changes

Facebook’s recent edge rank algorithm update has hit many fan pages. Facebook marketing has got more complicated because of the fact that the reach of the fan pages have decreased significantly. According to a latest post on Just Ask Kim, in 2009/10 the fan reach was 20%, 2 years ago it was 16%, 8 months ago it was 12% and now for some it has gone down to a measly 3%. Even though the reach of the fan pages have decreased, you...

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