Blog

Best Way To Do Competitor Analysis In SEO

Posted by on 10:39 pm in SEO | 0 comments

Best Way To Do Competitor Analysis In SEO

SEO is all around the globe are accustomed to having comparable discourses on a regular schedule, attempting to disclose to potential clients the harmony between look volume, domain expert, brand authority, and spending plan. In this article, we’ll investigate how to perform competitive research with a specific end goal to figure a reasonable, realistic, and cohesive strategy. How do keyword research and competitive examination go as one? What is the boundary to passage for my industry? What are terms that my organization can realistically rank for, and to what extent will it take? How about we investigate. Stage 1: Keyword Research For SEO The initial step is to first identify the keywords that your site can REALISTICALLY target. For this article, we’ll utilize “adornments” for instance. Unless you have the brand expert or spending plan to contend with organizations, for example, Tiffany.com and Kay.com, the likelihood of ranking for the keyword “adornments” for any little or medium business is for all intents and purposes none. Rather, your first objective is to locate a practical specialty inside this competitive industry that is achievable. Mindmapping is an extraordinary tool to organize your keyword ideas and cans. There are a bunch of approaches to develop your keyword list: Identifying your rivals and writing them into SEMrush to see the rundown of keywords they’re ranking for Utilizing Spyfu to get a rundown of keywords they are offering for Utilizing Keyword Planner to get a rundown of conceivable keywords identified with an essential term Stage 2: Identify Your Top Competitors When you have your keyword list, sort those terms into Google and record the destinations that appear in the best 10. Frequently you’ll see similar locales showing up over and over. You’ll need to identify the locales that rank for some keywords in that specialty, and add them to your rundown of rivals. Once more, SEMrush can be a profitable tool as you can sort the domain into the hunt box and decide their natural movement and number of natural keywords ranking in Google. The more keywords they have ranking in SEMrush, particularly for terms with high pursuit volume, the more legitimate the domain is. You can likewise utilize SEMrush to scan for contenders, however that rundown isn’t generally precise and should just be utilized as a beginning stage. In this piece of the procedure, it’s imperative that you discover locales that are “genuinely” competitive with yours. Looking at “Mary’s Silver Earrings” with “Tiffany.com” would not be a reasonable correlation. It’s essential to identify the long tail terms that you’d be targeting, and discovering destinations that rank for important terms. Try not to incorporate the vast retail marks in your rundown – Amazon, Walmart, Bed Bath and Beyond, and so forth – as they will essentially skew your measurements. Stage 3: Analyze Your Competitors Since you know who your rivals are, you have to jump profound into the profile. You can begin by snatching general measurements for them. LinkResearchTools has an awesome tool called “Juice Tool” that can be utilized to get the general measurements for every contender, including Link Velocity, Domain Authority, Inbound Links, Social Shares, Domain Age, and considerably more Download Their Backlink Profile: Utilizing Ahrefs, you can sort by Domain Rank to see their backlinks from most to slightest legitimate. Thusly...

read more

Guide To Public Cloud For Business Communications

Posted by on 1:38 pm in Digital, Products, Services | 0 comments

Guide To Public Cloud For Business Communications

A lot of businesses are moving their communications to the cloud, so it’s no wonder if your organization is planning to do the same. As a matter of fact, cloud business communications market is growing by 23% annually, while the market is currently generating $2 billion in revenues each year. So, before you take a step toward moving your business communications to cloud you must understand why you need it in the first place, as well as what awaits you in the future. Luckily, this guide will help you learn everything you need to know about public cloud communications for your business. A Few Advantages Of Cloud Solution For Communications First of all, cloud-based platforms for business communications are quite simple because cloud providers take care of both hardware and software so you don’t have to. Also, it’s scalable, which means that you can simply scale your business up and down to meet the needs and requirements. Moreover, it’s cost-effective and affordable, because using public cloud providers allows you to predict monthly costs while having free upgrades and maintenance for your communications. Furthermore, it-cloud solutions involve mobility which lets everyone in your organization connect together, regardless if they work from home, branch office or on the road. Public Cloud Communication Facts Public cloud solutions offer many benefits to your business communication system. It’s important to familiarize yourself with all the features so you can efficiently plan out migrating your communications to the cloud. Public cloud solutions for business communications can be joined with private networks or they use simple internet connections such as (OTT) over the top services. They can be integrated with essential business tools, such as customer relationship management software (CRM). They also provide additional features for improved productivity and employee collaboration. Public cloud solutions can leverage private networking, such as VPN or company’s intranet for improved security and reliability measures. Choosing The Right Way To Connect Public cloud communication solutions can provide you with a public or private way to connect to the communication system. Which one you choose depends on your business goals and budget. Here’s what you need to know about both options. OTT and public internet connections – OTT leverages public internet connections and ISDN’s (Integrated Services Digital Networks) such as T1/E1 and Digital subscriber lines (DSL’s) for transmitting data from networks to users. Simply put, it uses public internet connections to host cloud communications for your business. However, these connections aren’t entirely secured and depend on your company’s bandwidth. (MPLS) Multiprotocol label switching – Businesses that want to utilize a more secure means of connecting can opt for MPLS. It uses high-speed telecommunications network to transport data. Every data packet transported over MPLS can safely reach its destination, because it contains all the necessary information about the network. However, this connection is more expensive, but it provides more privacy and security. Communication Boost With SD-WAN Software-defined wide area network or SD-WAN is used to connect company’s branch offices and remote employees using software and cloud solutions instead of hardware that normal WAN uses. For businesses that have offices around the world, this solution might come in handy since it’s a lot cheaper than a WAN solution. The main benefit of SD-WAN technology is delivering a more secured business-class connection, as well as...

read more

5 Pieces of Advice on Effective B2B Facebook Advertising

Posted by on 11:04 pm in Facebook, Marketing, Social Media | 0 comments

5 Pieces of Advice on Effective B2B Facebook Advertising

Have you ever read the instructions to complete a project and it called for a specific tool? Maybe it was a wrench or a screwdriver or even a hammer… But, in your mind, you were thinking it would require a tool quite the opposite of what it actually did. Of course, once you got further into the instructions, you realized they used the tool in a way you had never thought of… Well, that is kind of how B2B marketers are feeling when it comes to Facebook advertising. Although Facebook advertising is generally thought to be the playing field of B2C marketers, the crowd full of B2B marketers has stepped up to the plate and they are excited to join the ballgame! Generally speaking, Facebook advertising is used by B2C marketers to promote sales, retarget buyers who might have left without making a purchase or offer discounts which encourage buyers to finally make that purchase. But, these tactics don’t offer much benefit to the B2B crowd… B2B marketers have their own goals in mind: To generate knowledge or awareness of their service or product. To get in contact with the decision-maker or advisor of a company – anyone involved with the company’s buying process. To take down the contact information for each new lead. To nurture those new leads through the sales funnel. To turn strong leads into sure sales. But, here is the secret… This list of five goals can be completed with just Facebook alone, but few B2B marketers fully grasp just how valuable Facebook advertising can be to them. So, for those of you who find yourself still wondering just what it is that I am talking about, here is some advice: 1. Retarget those prospects that seem to be a lost cause Just because a prospect doesn’t buy anything, doesn’t mean they are a total lost cause.Use Facebook advertising to encourage that lost prospect to come back to your site. Thanks to the Custom Audience tool, you can target visitors who previously visited a specific URL. 2. Don’t limit yourself to only the audience on your page Having a company Facebook page is a great starting point for any B2B marketer…It allows you to share relevant information to prospects through content marketing, connect with your followers, share relevant news updates and post interesting articles. But, the problem is that you might only have 400 followers on your page. So, if you only share your advertisement to those 400 followers, your reach is not very broad. Instead, use your Facebook advertising to target a variety of prospect – you don’t even need a prior Facebook connection with them to do so. Using the tools already provided on Facebook, you can create a custom audience and have your advertisement show up alongside their newsfeed or as sponsored content. 3. Focus on offering incentives and new lead generation Just like B2C marketers offer incentives to convince people to buy a specific product, B2B marketers can use similar tactics to generate leads.Instead of convincing them to buy a product or service, you can encourage them to visit your site and hand over their email address.For example, if you offer a product, create an ad that promotes a free trial. 4. Use the tools on Facebook to create a custom...

read more

How Academic Pressure Is Affecting Indian Students

Posted by on 6:55 pm in Social Issues | 0 comments

How Academic Pressure Is Affecting Indian Students

With an increasing importance being given to the grades and relative performance of students in academics, it doesn’t come as a surprise that it comes with a lot more pressure for students to deal with. The Indian education system puts an unnatural amount of emphasis on memorizing answers than actually educating the students. This is not to say that educational institutions in India do not equip students with the education they seek, but it’s debatable that it needs reform. Somewhere in the process of memorizing and the inability to perform in such a system, students generally develop a mindset of not being good enough, which can prove to be very harmful. Students are more worried about getting good enough scores to get into colleges and somewhere in the process some passion gets overshadowed. The Indian education system is lays huge emphasis on exams. Using major exams like the 10th Boards to determine the stream one gets to choose, the 12th Boards to use as a representation for the student’s intelligence, right from the beginning students are exposed to large amounts of academic pressure. Studies show that two third students claim to be pressurized by their parents to score well in the exams. These exams are given a lot more value than actual education which sometimes accounts for competent, intelligent students to get left behind and be unable to earn the intellectual credibility by companies as a result of them not scoring up to the mark. Negative Impact Of Academic Pressure The figures and conclusions presented in this topic are based on secondary research done with the help of various studies and research papers conducted to study the negative effects of academic pressure on students. Mental Health Right from a young age, some students suffer from academic stress which affects their mental health. Study shows that the demands of parents as well as educational institutes to be the best in academic and extracurricular activities causes students to develop deep rooted nervous disorders in early ages. Evident by another experiment showed students suffer from moderate (37%) to extremely severe depression (2.4%). Self Esteem A study shows that there is a direct correlation between self esteem and academic performance. Students with better academic performance were observed to have stronger self esteem than those with a relatively weaker performance in academia. The trend was consistent among students of different genders, indicating a universal effect. Affected Relationships According to a survey done on students, constant comparing of students by their parents based on subjective ideas of success, students have started feeling a negative impact on their friendships due to a hint of rivalry. The highly stressful and packed schedules of students is another cause of damaged relationships. Stress The demands of the education system can make it a very suffocating idea to deal with for some students. A research conducted on high school students in Kolkata shows that nearly 63% of the surveyed students report to be under stress due to academic pressure. The study mainly focused 11th and 12th grade students. The study also showed that around 81.6% students reported examination-related anxiety. It was observed that female students reported to be relatively more affected by exam related anxiety. Silver Lining We’ve discussed the significant negative impact of academic pressure, which is clear. However,...

read more

CodeLobster – One Of The Best Free PHP Editors

Posted by on 10:03 am in Application Development, PHP | 0 comments

CodeLobster – One Of The Best Free PHP Editors

Most web developers need IDE designed to work with HTML, JavaScript, CSS and PHP. One of the market leaders in this segment is CodeLobster . Foremost, the program is free (with a basic set of functions). Secondly, it contains everything you may need in the process of web development. Thirdly, it has a convenient and easily configurable interface. The main program window is divided into several functional areas. The central one is the area of direct code editing. The collateral and bottom areas have complementary and functional character. Top panel has buttons for the most sought after and frequently used features. Size, position, and display options can be customized for those areas, as well as a set of buttons of the top panels. CodeLobster displays tooltips as you type, which help you choose form a list of possible words. While you write down your code, CodeLobster simultaneously checks it for errors, and notifies you when they occur. Therefore, you can be sure of the correctness and accuracy of your work. In addition to classes, methods, and objects management, left workspace can display the file manager, increasing the speed of project files access. A nice addition is the support for popular web frameworks and CMS: Drupal, Joomla, WordPress, Magento, CakePHP, CodeIgniter, Symfony, Yii, Laravel, JQuery, Node.js, AngularJS, BackboneJS, MeteorJS. They are included in the software distribution and are available free during first 30 days (for an additional fee after this period). Primary, but not a complete list of features and functions of CodeLobster is : Syntax highlighting for SQL, PHP, HTML, CSS, JavaScript and XML Auto-completion for SQL, PHP, HTML, CSS, JavaScript and XML Context-sensitive and dynamic help SQL, PHP, HTML, CSS, JavaScript and XML Built-in PHP debugger and parser Automatic syntax checking Code collapsing HTML/CSS inspector (Firebug-like) Class view Zen coding support Multi tabs for different files FTP support DB management support and much more. For your mobility, CodeLobster can be installed as a portable version so, that you can keep it on your flash-drive or in the cloud. Try it! If you want to work quickly, efficiently and effectively, and grow as a professional webmaster, the IDE CodeLobster can become your perfect...

read more

4 Incredibly Simple Tips For SEO Copywriting

Posted by on 11:28 pm in Blog Tips, SEO | 0 comments

4 Incredibly Simple Tips For SEO Copywriting

Given that SEO profession is really demanding and requires a lot of practice, people start their internet journey with simper stuff such as writing. Now, do not get me wrong. Creating an amazing copy is something that takes a lot of practice. But most of us are able at least to create simple texts. It is definitely much easier than performing a basic SEO audit. Regardless of your background and whether you wish to learn more about optimization, one thing is for certain: it is necessary to have at least some basic knowledge. In this point in time when competition is so stiff and everyone is trying to rank among top 10 in Google, it is necessary to have any possible advantage on your side. If you are a newbie with at least some basic writing knowledge these tips and tricks will help you start your SEO copywriting career and teach you how it differs in comparison to other forms of writing. 1. SEO copywriting isn’t the same as academic writing A lot of people who are into commercial copywriting for websites had some experience with academic writing. You probably wrote some essay papers in college and you probably believe that this is the right profession for you. Although having this limited experience is a great starting point, most people have rough transition. This is mostly due to the fact they believe that internet copywriting should be the same as writing an essay. First of all, when writing for a website your job is to create a copy that all visitors will be able to read. This means that your language has to be simplistic and up to a point so everyone can understand it. It is completely different concept from academic copywriting where you have to use technical language and to flaunt with complex phrasing. Besides your writing style, you also have to pay attention to commercial intent. Ultimately you need to create copies that will lead visitors to your service and product pages and help you sell. You also need to create content that is actionable and helps a reader. Unlike academic writing where a person can stray from the topic and go into details, commercial copywriter needs to remain focused. Otherwise, there is a good chance that a reader will bounce. 2. Each sentence has to be meaningful As I mentioned in the previous tip one of your main tasks as a commercial copywriter is to create content that will be read all at once. This means that each sentence needs to be meaningful and visitors should be eager to read next paragraph. In other words, you need to focus on quality information, actionable tips and pieces of advice that cannot be found anywhere else. 3. Formatting and visuals Sometimes it is hard to tell which one is more important, good visuals or quality text. One thing is for sure; for your content to convert the way you want it, it is necessary to have both. Formatting is crucial for breaking up the text. Internet articles are made for casual readers. They are not books nor should they have such format. Instead, they are primarily geared towards people who wish to get quality information quickly. Although it doesn’t seem as much, bad formatting is something that...

read more

WinX MediaTrans Easter Giveaway : The 1st DRM-Compatible iPhone Manager

Posted by on 11:16 am in Digital, Products | 0 comments

WinX MediaTrans Easter Giveaway : The 1st DRM-Compatible iPhone Manager

Having trouble transferring your music and video from iPhone to PC ? Then, Winx MediaTrans is the perfect product for you. It helps in easily transferring your movie, video and music to your PC. You can also transfer movies purchased from iTunes. Additionally, you can also transfer 4K movies to your PC. Getting Started With Winx MediaTrans First thing you need to do is download WinX MediaTrans. Once you’re done with your setup, you can start by plugging in your iPhone. Below is what you’ll get when you launch Winx MediaTrans. The biggest advantage of using WinX MediaTrans is you have the option of decoding any DRM video and DRM music. DRM music can often cause problems if you’re trying to play them on non Apple devices. This is where MediaTrans comes in. If you want to decode a DRM Music, all you have to do is decode the DRM’ed song which appears in the Music Manager. Once the music is decoded, you can play it on any device. WinX MediaTrans comes with a very easy to use Music Manager. Using this, add or remove music from your iPhone in an instant. The Music Manager scans your iPhone for your music. Make sure you click on Sync after you have added or removed music from your iPhone. Similar to the Music Manager, you also get a Video Manager which you can use to convert a DRM-protected M4V video to a DRM free MP4 video. Once it’s converted to a DRM free MP4 video, it can be played on any non Apple device, not to mention you also free up some space on your Apple device. The Video Manager works in the same way as Music Manager. You can also transfer 4K videos to your PC which will help in getting a lot of space back from your iPhone/iPad as 4K videos usually consumes a lot of space. You also have the option of selecting one of the songs as your ringtone. To do this, just select the ‘Make Ringtone’ option from the song. Other than music and videos, you also have the option of removing DRM from M4B audio books which you have bought from iTunes. Using Winx MediaTrans, you can convert your the M4B audio books to a plain DRM free Mp3/AAC file which can be played on any device. If you want to transfer your photos, just go to the Photo Transfer. It will scan your iPhone/iPad and will display all the photos. Here, you have the option of selecting all or some photos which you wish to transfer to your PC. Once your photos are transferred to your PC, you can go ahead and delete some photos from your device to get some extra space. You can also transfer 4K photos which will help in getting more space out of your iPhone. Digiarty is currently running a giveaway for WinX MediaTrans. All you have to do is enter your e-mail id and you can win a free license. So, make sure don’t miss out on this opportunity. WinX MediaTrans is a great alternative to iTunes and much more easy to use. About Digiarty Software: With 10 years of experience in the industry, Digiarty is now a leader in personal and home-use video audio applications based on Windows and macOS....

read more

Communicate With Your Customers With Scribble Video

Posted by on 3:51 pm in Digital, Products, Services | 0 comments

Communicate With Your Customers With Scribble Video

Scribble Video helps in creating simple explainer videos through the use of simple artwork and a background voice over so that your customers come to know what you’re about. Communicating properly with your customers is essential. Communication is the key to having a fruitful relationship between the service provider and the customer. And having a fruitful relationship benefits both. The more customers you have the greater the revenue. With greater revenue comes better opportunities to expand. The door to getting new customers open up with expansion. So, you can see how everything in interlinked. However, to do all these you need to make the most of it with your existing customers. Scribble Video can play an important role in providing a better service to your customers. It makes use of simple art and a simple video to explain to your customers of what you’re about and what you can do for them. Scribbles are very simple to understand. Scribble Video makes use of scribble style art and whiteboard animation video to convey your messages to your customers. There’s actually 5 stages to get your video prepared by Scribble Video. Briefing Briefing is the formal process of getting more information about what you want to convey to your customers. You will be given a questionnaire which you will need to fill up with as much details as you can. Make sure you provide accurate details as to whom the video is for. Also, provide details on what product you’re trying to bring forward in front of your customers. It’s also necessary to let your customers know what your product is capable of achieving and how it can help their business. Apart from these, you can also provide your product documentation and presentations to Scribble Video so that they would get a better picture of your products and services and how customers can benefit from them. Storyboard Storyboard is the process of converting all the information you provided into a simple artwork. This also includes a narrative text to make it clear to your customers what you’re selling. In fact, this is the most crucial step in the production of your Explainer Video. Proofing Once Scribble Video is done with the Storyboard, the video will be given to you to make any changes as you see fit. It will be like an open document where you’re free to make any changes to the images and the narrative text. Once you have made the changes, you can hand it back to Scribble Video. Production After you add all the corrections, Scribble Video will start producing the video. All the animations of the artwork are done at this stage and a professional voice actor will provide the background voice over. Together, they will form the final video. Launch Once the video production is complete, Scribble Video will hand it over to you in any format you desire. It will be a full HD video to ensure quality is optimum and crystal clear. Your customers would also love a video which is easy to look at and provides a crystal clear message. You can check out some of the explainer videos they have on their website just to get an idea of what they look like. So, make sure you check you Scribble Video as it’s...

read more

Movavi Screen Capture – Record Videos Directly From Your Screen

Posted by on 2:01 am in Digital, Products | 0 comments

Movavi Screen Capture – Record Videos Directly From Your Screen

Assuming you could record videos directly from your screen – what would you use it to record? For most people it varies between creating content to recording Skype calls, online video streams, webinars, and other things along those lines. Irrespective of what it is that you actually want to record, Movavi Screen Capture will help you to do so. It can essentially record any video footage directly from your screen and the best part is that it does not require any experience or technical know-how to use it. The reason why Movavi Screen Capture is able to provide such a user-friendly experience is because the video recorder is designed to that you will be able to intuitively use it right off the bat. Every aspect of its user interface as well as its features are intentionally engineered so that they can be accessed and applied easily – even the first time round. While most people would normally assume that software that is easy to use is probably less powerful, Movavi Screen Capture proves that assumption false. It will let you control every aspect of the recording, including areas such as: Setting the capture area to full screen or a specific region by resizing and positioning the capture frame or using one of the preset sizes. Selecting the audio source and choosing to record the system audio or audio from a microphone or some other third-party device. Configuring the frame rate to up to 60 frames per second for smooth playback or less than that to conserve space. Displaying any keys that are pressed on screen so that they can be recorded as part of the video. Highlighting the mouse cursor to make it more visible and setting up a custom ‘click’ sound. Long story short, you should definitely be able to capture the video that you require – and it will only take a few clicks to do so. To make it even more convenient, Movavi Screen Capture also will allow you to manage the recording using hotkeys, and has a timer that you can set to stop the recording after a certain duration. All said and done considering it is so easy to use, the big question is: Why aren’t you already recording the videos that you want to from your screen? It would be to your benefit to take Movavi Screen Capture out for a spin and see what it can do...

read more

Pin It on Pinterest

Share This
badge