Affiliate Manager is an Affiliate Program Management Company. They have been around for a long time. The company was setup back in 2002. Their initial business was running campaigns for several companies that were just entering affiliate marketing space.
After the dot com crash, a lot of such companies came into existence. So, they had to keep up. They created different marketing strategies to attract more clients and provide a high quality support.
The company provides a lot of services to their clients which includes affiliate management services, running campaigns and building custom affiliate tools from scratch.
Affiliate Management Services
Affiliate Manager provides a fully supported affiliate program management service. They help in creating and running highly converting affiliate programs which brings in more customer for their clients.
For building a successful campaign for their clients, they have a few key focus areas :
- They will gather knowledge about your brand and do research on finding the best way to approach potential customers.
- They will also do research on your competitors. They will find the best way to market your brand differently compared to your competitors.
- They will also create after-sale strategy to secure your brand’s market share.
They also follow some more strategies to help their clients run a successful affiliate program.
- They will motivate inactive affiliates who have joined the campaign but are yet to launch campaigns.
- They provide seamless integration which ensures that none of your resources are required.
- They will also do a competitive analysis to identify what networks have the highest potential to bring more customers to your brand.
Running campaigns requires strategy. And this is where Affiliate Manager is really good. Their research on the client’s brand and their competitors allows them to create effective and highly converting campaigns.
To make sure that your campaign reaches it’s full potential, they follow a set of unique strategies.
- The company will recruit top prospects using their “Affiliate Search Engine” and recruit them on the client’s behalf.
- They will motivate “inactive affiliates” to launch their campaigns to maximize audience reach.
- Among the affiliates they hire, they will identify some top affiliates and build strategic relationships.
Custom Affiliate Tools
Affiliate Manager also helps clients in building custom affiliate tools. Building a custom tool for their clients has always been a key strategy. With custom tools, clients have the privilege of meeting their specific needs.
Affiliate Manager has a full time product development team who are experienced in building customized affiliate tools. This is an advantage because the clients don’t need to spend too much time explaining their requirements.
One of the biggest clients of Affiliate Manager is Groupon. Using their customized affiliate tool, “Groupon was able to launch the tools quicker, penetrate the market faster, and realize potential sales now rather than later”.
Affiliate Manager has a lot of clients. Take a look at the image below.
Apart from all this, to push your affiliate program further, they have partnered up with some of the biggest Affiliate Marketing platforms in the world which includes ShareASale, Commission Junction, Direct Click, Linkshare, AvantLink and LinkConnector.
Technology Used By Affiliate Manager
Affiliate Manager enables clients to launch campaigns on multiple networks thereby maximizing reach and profit. The company has also created an internal search engine known as the Affiliate Search Engine with which you can search for some of the top affiliates.
All the affiliates are provided with a tool set which helps to create custom affiliate links. The company also has a fraud detection software in place that detects suspicious activities within the networks and prevents fraudulent transactions from occurring.
Here’s a list of testimonials on Affiliate Manager.
“In the years we’ve been with AffiliateManager.com, Footwear Etc. has experienced 37% year-over-year growth, and we’ve reduced spending to keep our campaign under a 10% cost of sales total. We are filled with confidence in Affiliate Manager’s marketing efforts on our behalf, and we’re full of appreciation for the successes they’ve garnered for us.” “
Mike Baranov – Director of Online Operations, FootwearEtc.com
“AffiliateManager.com delivers results for us. We were in the market for a new affiliate manager, and AffiliateManager.com impressed us from the outset. They listen to our needs and continue to show us new ways to create win-win scenarios for ourselves and our affiliates. The fact that we don’t have to worry about our affiliate program is a testament to the quality work they do. You can’t go wrong with AffiliateManager.com.” “
Matt Donnelly – Content Strategist, Buildium.com
“AffiliateManager.com has been such a pleasure to work with even though we have been with them only for a little under 2 months. I can certainly testify to the amount of work they have already done for our program with affiliate recruitment, optimizing our placements, negotiating deals on our behalf, teaching us the best practices of program management, and consistently delivering clear-cut communications and follow-ups when needed to make sure our program is headed towards new strategies that will work to our benefit for long-term growth and firm relationships with affiliates. Our program wouldn’t be at the stage it’s currently in without their help.”
Tiffany Kaminski – Marketing Coordinator & Affiliate Program Manager at PrintPlace.com
“As a startup, we’re always looking to find new, cost-efficient channels that will put us in front of potential customers– AffiliateManager.com does this for us with little to no maintenance on our end. We’ve made back well over what we’ve spent and continue to be impressed by the number of sales that come through every week.”
Margarette Jung – Marketing Manager at Magoosh.com
“Love AffiliateManager.com! We launched our own in-house affiliate program and it was great, but when we let AffiliateManager.com take over, the growth we saw in both the number of active affiliates and sales was staggering!”
Andreas Dettlaff – CEO of NuImageMedical.com
“AffiliateManager.com is hands down the best affiliate program management company I’ve ever worked with, and I’ve worked with quite a few but that generated disappointing results in the past. AffiliateManager.com is different – they’re always on top of things and communication is great. Highly recommended for everyone!”
Eric Siu – Director of Marketing at TeamTreeHouse.com
“Working with the AffiliateManger.com team has been a breath of fresh air. Not only are they competent, they truly understand what it takes to re-launch a stale affiliate program and are willing to do whatever it takes to make the possible a reality. They are patient but diligent in developing a well thought out plan, and their team is a cohesive unit during its execution. Working with AffiliateManager.com is like joining a family that welcomes you in and makes your success their success.”
Scot Ruble – Project Manager at HealthCompare.com
“Since taking over our affiliate program, the AffiliateManager.com team has done an outstanding job of focusing our affiliate program, implementing new tools for the affiliates to maximize sales and growing both the quality of our affiliate network and revenues. They are always coming up with new ideas and innovations that have transformed our affiliate program into a significant sales channel. Their specific expertise in and knowledge of affiliate marketing combined with their ability to develop strong affiliate partnerships makes them an extremely valuable partner for Ty’s Toy Box.”
George Stolpe – VP of Marketing for TTB Marketplace
“We began working with AffiliateManager.com a few months ago and are very happy with the growth we’ve seen. It has been a pleasure working with our Account Manager and the rest of team. In our bi-weekly calls, they are always prepared with fresh ideas and strategies to optimize the campaign. Our dedicated Account Manager is also always accessible and constantly on the lookout for new opportunities. We look forward to continuing to grow our campaign with AffiliateManager.com and are excited to begin working with them on an affiliate program for our newest venture.”
Amanda – Director of Online Marketing at 1800AnyLens.com
“Being new to the affiliate game, we wanted a partner that would work with us closely as we build our program. AffiliateManager.com has been that partner for the last year. They have provided the professional guidance, support and success that has grown our program to a top online channel performer.”
Nicole Forrester – Director of Interactive Marketing at IVLProducts.com
“In recent years, I’ve had the pleasure of working with AffiliateManager.com in two separate business situations. In one case, they were brought on to take over and revitalize an unsuccessful, struggling affiliate program already begun a year earlier with a different company. In another, AffiliateManager.com was hired to launch an affiliate program from scratch. In both instances, I found them to be attentive, detail-oriented, and highly effective. The former program turned out to be a tremendous financial success and the latter is well on its way to achieving the same. Their desire to see clients succeed and profit from a highly effective affiliate program, combined with their customer-focused, personalized attention, have lead me to recommend them highly and without hesitation.”
Peggy Mullaney – NationalUnderwriter.com
So, if you’re looking to create a highly successful affiliate program, I recommend you check out Affiliate Manager.